MuseScore's Dishonest Advertising

Jan 22, 2019

I have a huge issue with the way MuseScore has been presenting their sales as of late, and though I'm sure that this has been discussed plenty of times before, I'd like to put my own two cents in. Let's talk about the Black Friday and New Year's sales. Around the the time of each of these events, MuseScore placed a banner for 60% and 50% off, respectively, of a one-year Pro subscription at the top of nearly every page on the site. Now one would expect that there would be an offer of one year of Pro for $19.60 during the Black Friday sale and $24.50 during the New Year's sale based on the standard price of $49 for one year of Pro. However, rather than using their typical full price, MuseScore raised the standard price of a one-year Pro subscription to $83.88 specifically for these events in order to create the illusion of a better deal. However, these adjusted sale prices ($33.55 and $41.94) were actually only marked down by approximately 31.5% and 14.4% from the $49 original, which is starkly lower than the advertised 60% and 50%. I frankly don't find an awful lot wrong with the prices themselves, as I understand that a company has to bring in a substantial revenue in order to remain in business, but the morality of the advertising is questionable at best. Since this is ultimately a group for suggesting ways in which MuseScore as a whole could be improved, I'd like to offer a simple solution to this entire ordeal: advertise honestly. This platform has so many great things about it, but that stunt left a sour taste in my mouth, and I'm positive that the same is true for many other users. After all, it certainly doesn't help your image if your own userbase is skeptical of your company's market practices.


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