Percussion(7), Oboe, Clarinet(2), Trumpet, Alto Saxophone, Tenor Saxophone, French Horn(2), Baritone Saxophone(2), Bassoon(2), Tuba(2), Bass, Trombone(2), Piano
*4 PERCUSSION PARTS ARE CUT OFF DUE TO THE OVERALL AMOUNT OF PARTS*
Please favorite, follow, and comment! :)
CURRENTLY TAKING REQUESTS
*UPDATE* March 16th, 2019
-Added more melody parts to alto sax, trumpet and clarinet.
-Got rid of the timpani part and added more snare.
-Raised overall tempo by 9 bpm.
-Raised flute part by an octave.
*UPDATE* March 17th, 2019
-Raised oboe part by an octave
-Added a TON more bass (Doubled parts, raised dynamics)
-Edited percussion dynamics
-Slightly altered articulations
Maroon 5 - Girls Like You ft. Cardi B
Juice WRLD - Hear Me Calling (Official Music Video)
benny blanco, Tainy, Selena Gomez, J Balvin - I Can't Get Enough (Official Music Video)
Bebe Rexha - Last Hurrah (Official Music Video)
Dua Lipa - Swan Song (From Alita: Battle Angel) [Official Music Video]
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)
Bazzi - 3:15 (Official Video)
Drake - God's Plan
Zedd, Katy Perry - 365 (Official)
Meek Mill - Going Bad feat. Drake (Official Video)
Lil Pump - "Be Like Me" ft. Lil Wayne (Official Music Video)
Ariana Grande - no tears left to cry
Dear Silas - Skrr Skrr (Official Video)
ScHoolboy Q - Numb Numb Juice [Official Music Video]
Zak Abel - You Come First ft. Saweetie [Official Video]
Johnny Orlando - Sleep
Rynx - Hold On ft. Drew Love (Official Video)
J. Cole - MIDDLE CHILD
Carlie Hanson - Numb [Official Video]
Ally Brooke - Low Key (feat. Tyga) [Official Music Video]
Clean Bandit - Solo (feat. Demi Lovato) [Official Video]
Summer Walker - Girls Need Love Remix (with Drake)
Jasmine Thompson - Loyal [Official Music Video]
LANY - Thick And Thin (Official Video)
Stadiumx & AYOR - Shake Down (Official Music Video)
Mustard, Migos - Pure Water
Big Boi - Doin It (Feat. Sleepy Brown) [Official Video]
Marshmello & Anne-Marie - FRIENDS (Music Video) *OFFICIAL FRIENDZONE ANTHEM*
Dermot Kennedy - Lost (Visualizer)
Carly Rae Jepsen - Now That I Found You [Official Music Video]
Ryland James - Say Goodbye
TrifeDrew "Headlock" (WSHH Exclusive - Official Music Video)
BROODS - Too Proud (Official Video)
Calvin Harris, Dua Lipa - One Kiss (Official Video)
Summerella - Do You Miss It [OFFICIAL VIDEO] (EXTENDED VERSION)
Juice WRLD - Robbery (Dir. by @_ColeBennett_)
Dua Lipa - IDGAF (Official Music Video)
Mike Williams - I Got You (Official Music Video)
Zacari - Don't Trip
Dababy - Suge (Yea Yea) Official Music Video
Lady Gaga, Bradley Cooper - Shallow (A Star Is Born)
Madchild - Demons (Official Music Video)
Pink Sweat$ - I Know (Official Video)
Angelica Vila - More In The Morning
Calum Scott - You Are The Reason (Official)
Omar Apollo - Ashamed [Official Lyric/Music Video]
Omar Apollo - Trouble [Official Music Video]
IDK - "Trigger Happy" (Official Music Video)
Taylor Swift - Delicate
KennyHoopla - Lost Cause // (official music video)
Avatar Darko - 2WO OR THR33 (Prod. GroovyRoom) Official Music Video
David Guetta, Bebe Rexha & J Balvin - Say My Name (Official Video)
A R I Z O N A - Find Someone [Official Music Video]
A R I Z O N A
K'ron - Slo Mo [Official Lyric Video]
RÜFÜS DU SOL ●● Treat You Better (Official Full Length Video)
RÜFÜS DU SOL
bülow - Sweet Little Lies
Rob Thomas - One Less Day (Dying Young) [Official Music Video]
Tierra Whack - Only Child (Audio)
Rudimental - These Days feat. Jess Glynne, Macklemore & Dan Caplen [Official Video]
Blaenavon - Catatonic Skinbag
Tonee Marino - Fake Friends [Official Music Video]
Wallows - Are You Bored Yet? (feat. Clairo) [Official Video]
Hello Yello - I Don't Care (Official Video)
benny blanco, Halsey & Khalid – Eastside (official video)
Project 2ONE5 - "Sexaholix" (Official Music Video)
Ariana Grande - thank u, next
Coca Vango - "Scammer" (Official Music Video)
Juice WRLD - Lucid Dreams (Dir. by @_ColeBennett_)
Marshmello x Roddy Ricch - Project Dreams (Official Music Video)
HappyBirthdayCalvin - "Anything" (Official Audio)
Sofia Reyes - 1, 2, 3 (feat. Jason Derulo & De La Ghetto) [Official Video]
Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
Drama Relax - Private [Official Music Video]
Jonas Blue - Rise ft. Jack & Jack
Katori Walker - Run
Bas - Purge
LSD - Thunderclouds (Official Video) ft. Sia, Diplo, Labrinth
Anne-Marie - 2002 [Official Video]
XXXTENTACION - SAD!
Rita Ora - Let You Love Me [Official Video]
Shawn Mendes - In My Blood
The Chainsmokers - Sick Boy (Official Music Video)
Ed Sheeran - Happier (Official Video)
Zedd, Maren Morris, Grey - The Middle (Official Music Video)
Bebe Rexha - I'm A Mess (Official Music Video)
HappyBirthdayCalvin - "Willow Tree" (Official Audio)
DJ Snake - Taki Taki ft. Selena Gomez, Ozuna, Cardi B
Martin Garrix feat. Khalid - Ocean (Official Video)
Ariana Grande - 7 rings
Ariana Grande - God is a woman
Panic! At The Disco - High Hopes (Official Video)
Panic! At The Disco
Marshmello ft. Bastille - Happier (Official Music Video)
DJ Khaled - No Brainer (Official Video) ft. Justin Bieber, Chance the Rapper, Quavo
Taylor Swift - End Game ft. Ed Sheeran, Future
Imagine Dragons - Natural
Ava Max - Sweet but Psycho [Official Music Video]
Liam Payne, Rita Ora - For You (Fifty Shades Freed) (Official Music Video)
Bruno Mars - Finesse (Remix) [Feat. Cardi B] [Official Video]
Kanye West & Lil Pump ft. Adele Givens - "I Love It" (Official Music Video)
Sean Paul, David Guetta - Mad Love ft. Becky G
Little Mix - Woman Like Me (Official Video) ft. Nicki Minaj
XXXTENTACION & Lil Pump ft. Maluma & Swae Lee - "Arms Around You" (Official Music Video)
KIKI DO YOU LOVE ME "DRAKE" (MUSIC VIDEO)
Post Malone - Psycho ft. Ty Dolla $ign
Selena Gomez - Back To You
George Ezra - Shotgun (Official Music Video)
Poo Bear ft. Justin Bieber & Jay Electronica - Hard 2 Face Reality (Lyric Video)
Alan Walker - Darkside (feat. Au/Ra and Tomine Harket)
Jax Jones - Breathe ft. Ina Wroldsen (Official Music Video)
Anne-Marie & James Arthur - Rewrite The Stars [from The Greatest Showman: Reimagined]
Cardi B, Bad Bunny & J Balvin - I Like It [Official Music Video]
David Guetta & Sia - Flames (Official Video)
Post Malone - Better Now
Halsey - Without Me
Armin van Buuren - Blah Blah Blah (Official Lyric Video)
Armin van Buuren
Bazzi - Mine (Official Video)
Maroon 5 - Wait
Lady Gaga, Bradley Cooper - I'll Never Love Again
ft. Preme & Post Malone – Jackie Chan (Official Music Video)
Imagine Dragons - Next To Me (Audio)
The Chainsmokers - This Feeling (Official Video) ft. Kelsea Ballerini
ZAYN - Let Me (Official Video)
Troye Sivan - Dance To This ft. Ariana Grande
Kygo, Imagine Dragons - Born To Be Yours
Calvin Harris, Sam Smith - Promises (Official Video)
Ariana Grande - break up with your girlfriend, i'm bored
Lukas Graham - Love Someone [OFFICIAL MUSIC VIDEO]
Ariana Grande - breathin
Lost Frequencies ft. James Blunt - Melody (Official Music Video)
Drake - Nice For What
Liam Payne & J Balvin - Familiar (Official Video)
Liam Payne Official
Bazzi feat. Camila Cabello - Beautiful (Official Video)
Jason Derulo x David Guetta - Goodbye (feat. Nicki Minaj & Willy William) [OFFICIAL MUSIC VIDEO]
The Weeknd - Call Out My Name (Official Video)
LSD - Audio (Official Video) ft. Sia, Diplo, Labrinth
The Chainsmokers - Side Effects ft. Emily Warren (Official Music Video)
Shawn Mendes - Youth (Lyric Video) ft. Khalid
Daddy Yankee | Dura (Video Oficial)
Mark Ronson, Miley Cyrus - Nothing Breaks Like a Heart (Official Video) ft. Miley Cyrus
Sam Smith, Normani - Dancing With A Stranger
Shawn Mendes - Nervous
Clean Bandit - Baby (feat. Marina & Luis Fonsi) [Official Video]
Khalid - Better (Official Music Video)
David Guetta feat Anne-Marie - Don't Leave Me Alone (Official Video)
Charlie Puth - Done For Me (feat. Kehlani) [Official Video]
Meghan Trainor - No Excuses (Official Music Video)
Hailee Steinfeld, BloodPop® - Capital Letters
5 Seconds Of Summer - Youngblood (Official Video)
5 Seconds of Summer
Dynoro, Gigi D'Agostino - In My Mind (Official Audio)
Jess Glynne - I'll Be There [Official Video]
Ellie Goulding, Diplo, Swae Lee - Close To Me (Official Video)
Nicki Minaj - Bed ft. Ariana Grande
The Chainsmokers - Hope ft. Winona Oak (Lyric Video)
Jonas Blue, Liam Payne, Lennon Stella - Polaroid
Shawn Mendes, Zedd - Lost In Japan (Original + Remix)
Kendrick Lamar, SZA - All The Stars
Janet Jackson x Daddy Yankee - Made For Now [Official Video]
Calvin Harris, Rag'n'Bone Man - Giant (Official Video)
Rita Ora - Girls ft. Cardi B, Bebe Rexha & Charli XCX (Official Video)
Wallows - Scrawny (Lyric Video)
Kygo, Miguel - Remind Me to Forget
Andra - Sudamericana (feat. Pachanga) (Official Video)
The Chainsmokers - You Owe Me (Official Music Video)
twenty one pilots - Chlorine (Official Video)
twenty one pilots
Avril Lavigne - Head Above Water (Official Video)
Enrique Iglesias - MOVE TO MIAMI (Official Video) ft. Pitbull
Sam Smith - Fire On Fire (From "Watership Down")
Silk City & Dua Lipa - Electricity ft. Diplo & Mark Ronson (Official Video)
ZAYN - Entertainer (Official Video)
Calum Scott - No Matter What
Sigala, Paloma Faith - Lullaby
Zedd, Elley Duhé - Happy Now (Official Music Video)
Cashmere Cat, Major Lazer, Tory Lanez - Miss You (Official Music Video)
Descemer Bueno, Enrique Iglesias, Andra - Nos Fuimos Lejos ft. El Micha (Romanian Version)
Nick Jonas, Robin Schulz - Right Now (Official Music Video)
Troye Sivan - My My My! (Official Video)
twenty one pilots - Nico And The Niners (Official Video)
twenty one pilots
Halsey - Alone (Official Music Video) ft. Big Sean, Stefflon Don
Halsey - Sorry (Official Music Video)
Fifth Harmony - Don't Say You Love Me
Dean Lewis - Be Alright (Official Video)
Julia Michaels - Anxiety (Lyric Video) ft. Selena Gomez
Cheat Codes, Little Mix - Only You (Official Video)
Bebe Rexha - 'Knees' (Official Lyric Video)
Jonas Brothers - Sucker
Trust Fund Baby - Why Don't We [Official Music Video]
Why Don't We
Dua Lipa & BLACKPINK - Kiss and Make Up (Official Audio)
Jax Jones, Mabel - Ring Ring ft. Rich The Kid (Official Music Video)
Steve Aoki - Waste It On Me feat. BTS (Official Video) [Ultra Music]
Lady Gaga - Look What I Found (A Star Is Born)
Charlie Puth - The Way I Am [Official Video]
Ariana Grande - imagine (lyric video)
8 Letters - Why Don't We [Official Music Video]
Why Don't We
Backstreet Boys - Don't Go Breaking My Heart (Official Video)
Billie Eilish - when the party's over
Julia Michaels - Heaven
Dimitri Vegas & Like Mike ft. Wiz Khalifa - When I Grow Up (Official Music Video)
Dimitri Vegas & Like Mike
Camila Cabello - Consequences (orchestra)
The Chainsmokers - Everybody Hates Me (Official Music Video)
Talk - Why Don't We [Official Music Video]
Why Don't We
Bryce Vine - Drew Barrymore [Official Music Video]
Christina Aguilera - Fall In Line (Official Video) ft. Demi Lovato
Sabrina Carpenter - Almost Love (Official Video)
5 Seconds Of Summer - Want You Back (Official Video)
5 Seconds of Summer
Niall Horan - On The Loose (Official)
Marshmello & Logic - EVERYDAY (Audio)
Imagine Dragons - Bad Liar
Khalid & Normani - Love Lies (Official Music Video)
The Vamps - Just My Type (Official Video)
Justin Timberlake - Man of the Woods (Official Video)
Alan Walker - Diamond Heart (feat. Sophia Somajo)
Lauv & Troye Sivan - i'm so tired... [Official Video]
Toni Braxton - Long As I Live (Official Music Video)
Panic! At The Disco: Hey Look Ma, I Made It [OFFICIAL VIDEO]
Fueled By Ramen
Camila Cabello - She Loves Control (Official Audio)
Diplo - Get It Right (feat. MØ) (Official Music Video)
Kris Kross Amsterdam x The Boy Next Door - Whenever (feat. Conor Maynard) [Official Music Video]
Demi Lovato - Sober (Lyric Video)
Alok & Ina Wroldsen - Favela (Official Music Video)
Thirty Seconds To Mars - Rescue Me (Official Music Video)
THIRTY SECONDS TO MARS
The Chainsmokers, Drew Love - Somebody (Official Music Video)
Hooked - Why Don't We [Official Music Video]
Why Don't We
Pharrell Williams x Camila Cabello - Sangria Wine (Official Audio)
Post Malone & Swae Lee - Sunflower
Charli XCX & Troye Sivan - 1999 [Official Video]
flora cash - You're Somebody Else (Lyric Video)
Camila Cabello - Something's Gotta Give (Official Audio)
Kygo - Stranger Things ft. OneRepublic
Vaina Loca - Ozuna x Manuel Turizo (Video Oficial)
Matt Simons - We Can Do Better
Zara Larsson - Ruin My Life (Official Music Video)
5 Seconds Of Summer - Lie To Me
5 Seconds of Summer
G-Eazy - Sober (Official Music Video) ft. Charlie Puth
Childish Gambino - Summertime Magic (Audio)
Johnny Orlando, Mackenzie Ziegler - What If
MNEK - Colour (Official Video) ft. Hailee Steinfeld
Cher Lloyd - None Of My Business (Official Music Video)
Halsey - Strangers ft. Lauren Jauregui
P!nk - Whatever You Want (Official Video)
Kodaline - Follow Your Fire (Official Video)
James Bay - Us (Official Music Video)
Jain - Alright (Official Video)
Jess Glynne - All I Am [Official Video]
Calum Scott - What I Miss Most (Official Video)
Jonas Blue - I See Love Ft. Joe Jonas (From Hotel Transylvania 3) ft. Joe Jonas
Alec Benjamin - Outrunning Karma [Official Lyric Video]
Janelle Monáe – Make Me Feel [Official Music Video]
LANY - Thru These Tears (Official Video)
Sigala, Ella Eyre, Meghan Trainor - Just Got Paid (Official Music Video) ft. French Montana
Jeremy Zucker - comethru
Jess Glynne - Thursday (Official Music Video)
Bazzi - Why? (Official Audio)
Backstreet Boys - Chances (Official Video)
OneRepublic - Start Again ft. Logic
Alessia Cara - Trust My Lonely
The Chainsmokers - Beach House
Zhavia - Candlelight (Official Video)
ROBIN SCHULZ & MARC SCIBILIA - UNFORGETTABLE (OFFICIAL VIDEO)
Ella Mai - Shot Clock
LSD - Genius ft. Sia, Diplo, Labrinth
MAGIC! - Kiss Me (Official Music Video)
Charlie Puth - BOY [Official Audio]
Iggy Azalea - Savior ft. Quavo (Official Music Video)
Jason Mraz - Have It All (Official Video)
QUADRY - Pirelli (Good Days) Produced by DJ DAHI (Official Video)
Gary Clark Jr - This Land [Official Music Video]
Gus Dapperton - World Class Cinema
Matt Nathanson - Used To Be
Michael Bublé - Love You Anymore [Official Music Video]
Gorillaz - Humility (Official Video)
Alesso - REMEDY (Official Music Video)
Sigala, The Vamps - We Don't Care (Lyric Video)
Maroon 5 - Three Little Birds
Gromee - Light Me Up ft. Lukas Meijer
Lauv - Getting Over You [Official Audio]
Charlie Puth - Patient [Official Audio]
Alec Benjamin - Let Me Down Slowly [Official Music Video]
Banx & Ranx + Ella Eyre - Answerphone ft. Yxng Bane (Official Video)
Banx & Ranx
Rudimental & Major Lazer - Let Me Live (feat. Anne-Marie & Mr Eazi) [Official Video]
Hayley Kiyoko - Curious [Official Video]
P!nk - Wild Hearts Can't Be Broken (Official Video)
OneRepublic - Connection
Years & Years - If You're Over Me (Official video)
Years & Years
Rudimental - Walk Alone feat. Tom Walker [Official Video]
Sam Smith - Pray (Official Video) ft. Logic
Tyga - Taste (Official Music Video) ft. Offset
Carly Rae Jepsen - Party For One
Nicki Minaj - Ganja Burn
Imagine Dragons - Zero (From the Original Motion Picture "Ralph Breaks The Internet")
Ansel Elgort - Supernova
Steve Aoki x Lauren Jauregui - All Night (Official Video) [Ultra Music]
Charlie Puth - If You Leave Me Now (feat. Boyz II Men) [Official Audio]
Troye Sivan - Bloom (Lyric Video)
Bebe Rexha - Ferrari [Vertical Video]
DJ Khaled - I Believe (from Disney’s A WRINKLE IN TIME) ft. Demi Lovato
Hayley Kiyoko - "What I Need" (feat. Kehlani) [Performance Video]
Bazzi - Myself (Official Video)
Kylie Minogue - Stop Me From Falling feat. Gente De Zona (Official Video)
Sigrid - High Five (Official Video)
R3HAB x Sofia Carson - Rumors (Official Video)
NOTD, Bea Miller - I Wanna Know
Mabel, Not3s - Fine Line (Official Video)
James Arthur - You Deserve Better (Official Music Video)
XUITCASECITY - Die Young (Official Music Video)
Camila Cabello - In the Dark (Official Audio)
Diplo - Stay Open (feat. MØ) (Official Lyric Video)
Alan Walker, Keala Settle & The Greatest Showman Ensemble - This Is Me (Alan Walker Relift)
Meghan Trainor - Let You Be Right (Official Music Video)
Tinashe - Faded Love (Vertical Video) ft. Future
AJR - Sober Up (feat. Rivers Cuomo) [OFFICIAL VIDEO]
Gryffin with Elley Duhé - Tie Me Down (Official Music Video)
Ciara - Level Up
Shawn Mendes "Lost In Japan" (Audio)
Carrie Underwood - The Champion (Official Lyric Video) ft. Ludacris
Echosmith - Over My Head [Official Music Video]
Kylie Minogue - Dancing (Official Video)
Sabrina Carpenter, Jonas Blue - Alien (Official Video)
KYLE - Playinwitme feat. Kehlani [Lyric Video]
Hayley Kiyoko - What I need (feat. Kehlani) [Official Audio]
Mr. Probz - Space For Two
Grace VanderWaal - Clearly
Oh Never Mind It’s Just Me - Grace VanderWaal
ZAYN - Too Much ft. Timbaland
Camila Cabello - All These Years (Official Audio)
Rudy Mancuso & Maia Mitchell - Magic (Official Music Video)
TobyMac - I just need U.
Childish Gambino - Feels Like Summer (Official Music Video)
Grace VanderWaal - City Song
Oh Never Mind It’s Just Me - Grace VanderWaal
Kehlani - Again (Official Audio)
RJ Word - What You Need (Official Video)
The Vamps - Hair Too Long (Official Video)
Galantis - Mama Look At Me Now (Official Music Video)
Paramore: Rose-Colored Boy [OFFICIAL VIDEO]
Fueled By Ramen
Thirty Seconds To Mars - Dangerous Night (Audio)
THIRTY SECONDS TO MARS
Jesse McCartney - Better With You (Official Video)
Charlie Puth - LA Girls [Official Audio]
Lady Gaga - Your Song (Audio)
Carrie Underwood The Champion (Official Music Video)
Marshmello x Lil Peep - Spotlight [Official Audio]
DJ Snake - Magenta Riddim
Marshmello - LoVe U (Official Music Video)
Sting & Shaggy - Don't Make Me Wait (Official)
Breaking Benjamin - Red Cold River (Official Video)
Eleni Foureira - Fuego - Official Music Video
Juan Magan, Mala Rodríguez - Usted
Marcus & Martinus - Remind Me
Marcus & Martinus
X Ambassadors - Don't Stay (Official Video)
Bad Wolves - Zombie (Official Video)
Years & Years - Sanctify (Official Video)
Years & Years
Lauv - Chasing Fire [Official Audio]
Bryce Vine - Drew Barrymore (ft. Wale) [Official Remix Music Video]
Marshmello x Lil Peep - Spotlight (Official Music Video)
Jason Derulo - Colors (Official Music Video) The Coca-Cola Anthem for the 2018 FIFA World Cup
Cash Cash - Finest Hour (feat. Abir) [Official Video]
Marshmello - TELL ME (Original Mix)
Carrie Underwood - Cry Pretty (Official Video)
James Bay - Wild Love (Official Music Video)
Breaking Benjamin - Psycho (Audio)
Halsey - Alone (Audio) ft. Big Sean, Stefflon Don
One Bit, Noah Cyrus - My Way (Official Video)
Ananya Birla - Hold On
Pitbull - Better On Me (Official Video) ft. Ty Dolla $ign
Ty Dolla $ign - Ex ft. YG [Music Video]
Ty Dolla $ign
Daniel Skye, Baby Ariel - Say It (Official Music Video)
Ne-Yo, Bebe Rexha, Stefflon Don - Push Back (Lyric Video)
Krewella - Alibi (Official Music Video)
Cardi B - Drip feat. Migos [Official Audio]
Weezer - Africa
Flo Rida - Dancer (Official Video)
Bea Miller - S.L.U.T. (Official Video)
Madison Beer - Home With You (Official Video)
Lil Dicky - Freaky Friday (Lyrics) ft. Chris Brown
Migos - Walk It Talk It ft. Drake
The Weeknd - Try Me (Official Audio)
Calvin Harris, Dua Lipa - One Kiss (ZHU Remix) (Audio)
Billie Eilish - idontwannabeyouanymore (Vertical Video)
ANTONIA - Tango | Official Video
Charlie Puth - If You Leave Me Now (feat. Boyz II Men) [Studio Session]
Kelly Clarkson - I Don't Think About You [Official Video]
ZAYN - SHE DON'T LOVE ME (Lyric Video)
Blaise Moore - Grips [Official Music Video]
Khalid - OTW ft. 6LACK, Ty Dolla $ign (Official Audio)
Marshmello & Anne-Marie - FRIENDS (Acoustic Video) *OFFICIAL FRIENDZONE ANTHEM*
Erika Costell - Chitty Bang ft. Jake Paul (Official Music Video)
gnash - imagine if (music video)
Childish Gambino - This Is America (Official Video)
Becky G, Natti Natasha - Sin Pijama (Video Oficial)
Camila Cabello - Never Be the Same (Official Music Video)
The Weeknd, Kendrick Lamar - Pray For Me (Lyric Video)
Ella Mai - Boo'd Up
Ed Sheeran - Supermarket Flowers [Live from the BRITs 2018]
Khalid - Fast Car (Tracy Chapman cover) (in the Live Lounge)
Marshmello & Anne-Marie - Friends || Bars and Melody COVER
Bars and Melody OFFICIAL
Fall Out Boy - Church
Fall Out Boy
SHY Martin - Good Together (Official Video)
Christina Aguilera - Twice (Audio)
Florida Georgia Line - Simple
Florida Georgia Line
Calum Scott - Come Back Home (Audio)
Troye Sivan - The Good Side (Official Audio)
Claudia Leitte - Carnaval ft. Pitbull
Camila Cabello - Inside Out (Official Audio)
Craig David - I Know You ft. Bastille
A$AP Rocky - Bad Company (Audio) ft. BlocBoy JB
Sam Smith - Too Good At Goodbyes (Live From Hackney Round Chapel)
DallasK - Self Control (lyric video)
Era Istrefi - Origami feat. DJ Maphorisa (Cover Art) [Ultra Music]
John Legend, BloodPop® - A Good Night ft. BloodPop®
Fall Out Boy - Wilson (Expensive Mistakes)
Fall Out Boy
Superorganism - Everybody Wants To Be Famous (Official Video)
Noah Cyrus, MØ - We Are... ft. MØ (Lyric Video)
Charlie Puth - Change (feat. James Taylor) [Official Audio]
Ed Sheeran - Perfect (Official Music Video)
ZAYN - Dusk Till Dawn ft. Sia (Official Music Video)
Taylor Swift - Look What You Made Me Do
Sam Smith - Too Good At Goodbyes (Official Video)
Camila Cabello - Havana (Vertical Video) ft. Young Thug
Luis Fonsi, Demi Lovato - Échame La Culpa (Video Oficial)
Bebe Rexha - Meant to Be (feat. Florida Georgia Line) [Official Music Video]
Charlie Puth - "How Long" [Official Video]
Post Malone - rockstar ft. 21 Savage
Imagine Dragons - Whatever It Takes
G-Eazy & Halsey - Him & I (Official Music Video)
Maroon 5 - What Lovers Do ft. SZA
Taylor Swift - …Ready For It?
CNCO, Little Mix - Reggaetón Lento (Remix) [Official Video]
Rita Ora - Anywhere (Official Video)
Selena Gomez, Marshmello - Wolves (Official Music Video)
Halsey - Bad At Love (Official Music Video)
HRVY - Personal (Official Video)
Flo Rida feat Maluma - Hola (Official Video)
Alan Walker - All Falls Down (feat. Noah Cyrus with Digital Farm Animals)
Ofenbach vs. Nick Waterhouse - Katchi (Official Video)
Jason Derulo - Tip Toe feat French Montana (Official Music Video)
Martin Garrix & David Guetta - So Far Away (Official Video) feat. Jamie Scott & Romy Dya
Demi Lovato - Tell Me You Love Me (Lyrics Video)
Avicii - Lonely Together ft. Rita Ora
DJ Snake, Lauv - A Different Way
James Arthur - Naked (Official Music Video)
Kygo & Justin Jesso - Stargazing (Official Video)
P!nk - Beautiful Trauma (Official Video)
Katy Perry - Hey Hey Hey (Official)
Taylor Swift - Gorgeous (Lyric Video)
Machine Gun Kelly, X Ambassadors & Bebe Rexha - Home (from Bright: The Album) [Official Video]
Clean Bandit - I Miss You (feat. Julia Michaels) [Official Video]
Marshmello - Silence Ft. Khalid (Official Music Video)
Justin Bieber & BloodPop® - Friends (Official Music Video)
Hailee Steinfeld, Alesso - Let Me Go ft. Florida Georgia Line, WATT
Jason Derulo - If I'm Lucky Part 1 (Official Music Video)
Eminem - Walk On Water (Official Video)
MACKLEMORE FEAT KESHA - GOOD OLD DAYS (OFFICIAL MUSIC VIDEO)
Lost Frequencies & Zonderling - Crazy (Official Music Video)
NF - Let You Down
Tom Walker - Leave a Light On (Official Video)
Taylor Swift - Call It What You Want (Lyric Video)
These Girls - Why Don't We [Official Music Video]
Why Don't We
Zedd, Liam Payne - Get Low (Street Video)
Ramz - Barking [Music Video] | GRM Daily
Taylor Swift - ...Ready For It? (Audio)
Niall Horan - Too Much To Ask (Official)
Bob Sinclar feat. Akon - Til The Sun Rise Up (Official Music Video)
Major Lazer & DJ Maphorisa - Particula (ft. Nasty C, Ice Prince, Patoranking & Jidenna)(Music Video)
Marcus & Martinus - Make You Believe In Love
Marcus & Martinus
Lauv - Paris in the Rain [Official Video]
Sia - Santa's Coming For Us
Sia - Rainbow (From The 'My Little Pony: The Movie' Official Soundtrack) (Official Video)
Abraham Mateo, 50 Cent, Austin Mahone - Háblame Bajito (Video Oficial)
Calvin Harris - Hard to Love (Official Video) ft. Jessie Reyez
Camila Cabello - Real Friends (Official Audio)
Young Thug - Relationship (feat. Future) [Official Music Video]
Nico Santos - Rooftop (Official Video)
Liam Payne - Bedroom Floor (Official Video)
Liam Payne Official
Logic & Rag'n'Bone Man - Broken People (from Bright: The Album) [Official Lyric Video]
OneRepublic, Seeb - Rich Love
Sam Smith - One Last Song (Official Video)
Calvin Harris - Feels (Official Video) ft. Pharrell Williams, Katy Perry, Big Sean
Niall Horan - Flicker (Acoustic)
Kygo - This Town (Lyric) ft. Sasha Sloan
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100 Strauss Sr. Radetzky March 1848 march iTunesiTunes AmazonAmazonPewDiePie
From Wikipedia, the free encyclopedia
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PewDiePie at PAX 2015 crop.jpg
Kjellberg at PAX 2015
Born Felix Arvid Ulf Kjellberg
24 October 1989 (age 29)
Residence Brighton, England, United Kingdom
Partner(s) Marzia Bisognin (2011–present; engaged)
Years active 2010–present
Let's Play vlog comedy satire
Subscribers 89.3 million
(14 March 2019)
Total views 20.7 billion
(14 March 2019)
Network None (formerly Machinima and later Maker Studios)
Marzia Bisognin MrBeast Jacksepticeye Markiplier CinnamonToastKen h3h3Productions Emma Blackery PJ Liguori Jack Douglass iDubbbz Grandayy
Subscriber and view counts updated as of 11 March 2019.
Felix Arvid Ulf Kjellberg Signature.svg
Felix Arvid Ulf Kjellberg (/ˈʃɛlbɜːrɡ/ SHEL-burg; Swedish: [feːlɪks arvɪd ɵlf ²ɕɛlbærj] (About this soundlisten);[c] born 24 October 1989), known online as PewDiePie (/ˈpjuːdipaɪ/ PEW-dee-py), is a Swedish YouTuber, comedian and video game player–commentator, best known for his YouTube video content, which has mainly consisted of Let's Play commentaries, vlogs, and comedic formatted shows.
Born in Gothenburg, Sweden, Kjellberg originally pursued a degree in industrial economics and technology management at Chalmers University of Technology in Gothenburg. In 2010, during his time at the university, he registered a YouTube account under the name PewDiePie. The following year, he dropped out of Chalmers after losing interest in his degree field, much to the dismay of his parents. After failing to earn an apprenticeship with an advertising agency in Scandinavia, he then decided to focus on creating content for his YouTube channel. In order to fund his videos, Kjellberg began selling prints of his Photoshop art projects and worked at a hot dog stand. Kjellberg soon gathered a rapidly increasing online following, and in July 2012, his channel surpassed one million subscribers.
On 15 August 2013, Kjellberg became the most-subscribed user on YouTube, being briefly surpassed in late 2013 by YouTube Spotlight. The channel has maintained the top position since recapturing the distinction on 23 December 2013,[d] and has amassed over 89 million subscribers as of March 2019. From 29 December 2014 to 14 February 2017, Kjellberg's channel was the most-viewed YouTube channel. As of February 2019, the channel has received over 20 billion video views, ranking as the 8th-most viewed on the platform.
Kjellberg's most noted YouTube content includes his Let's Play-styled video game commentaries, particularly of the horror genre. Many of his early videos consisted of him expressively reacting to the frightening elements of horror games, although he shortly broke his focus away from horror and played games of varying genres. While maintaining a focus on video game commentaries, Kjellberg began incorporating comedic vlogs into his content output with an increasing frequency. In the mid-to-late 2010s, Kjellberg began producing formatted vlogs that had a concentration on Internet culture and interactivity with his audience. His content has been praised as genuine and unfiltered, but also received as abrasive, and in some cases, met with controversy. As a result of an early 2017 controversy regarding allegations of anti-Semitism in several of Kjellberg's videos, Maker Studios—the multi-channel network (MCN) he was signed to—ended their partnership with him. While he criticised the coverage of the situation and defended his content as jokes that were taken out of context, he conceded its offensiveness.
The prevailing nickname used by media outlets for Kjellberg's fanbase is the "Bro Army",[e] although Kjellberg has also referred to his fanbase as "Squad Fam" and "nine-year-olds". Kjellberg has raised money for charities, encouraging his audience to donate to charity drives. Due to his popularity, Kjellberg's coverage of indie games has created an Oprah effect, boosting sales for titles he plays. In 2016, Time named him one of "The World's 100 Most Influential People". Kjellberg lives in Brighton with his fiancée, Italian Internet personality and fashion designer Marzia Bisognin.
1 Early life and education
2 Internet career
2.1 YouTube content format
2.1.1 Production and output
2.2.1 Early years (2010–2012)
2.2.2 Becoming the most-subscribed user (2013)
2.2.3 Continued growth (2014–2015)
2.2.4 YouTube Red, Revelmode, and style change (2015–2017)
2.2.5 Controversies, release from network, and streaming (2017)
2.2.6 Formatted shows, further controversies and T-Series (2018–present)
3 Public image and influence
3.1 Channel demographics and fan base
3.2 Media reception
3.3 Influence on video games
3.5 Relationships with brands
5 Appearances in other media
6 Other ventures
7 Personal life
12 See also
15 Further reading
16 External links
Early life and education
Entrance to Chalmers University of Technology, which Kjellberg dropped out of.
Kjellberg was born and raised in Gothenburg, Sweden. He was born to Lotta Kristine Johanna (née Hellstrand, born 7 May 1958) and Ulf Christian Kjellberg (born 8 January 1957), and grew up with his sister. His mother, a former CIO, was named the 2010 CIO of the Year in Sweden. His father is also a corporate executive.
During his early schooling life, he was interested in art, and has detailed that he would draw popular video game characters such as Mario and Sonic the Hedgehog, as well as play video games on his Super Nintendo Entertainment System. During high school, he would skip classes to play video games at an Internet café with friends; on this topic, Kjellberg has commented, "Sweden has a great culture around gaming." He then went on to pursue a degree in industrial economics and technology management at Chalmers University of Technology, but left the university in 2011. On his decision, Kjellberg has stated, "Thinking about it now, it was utterly absurd. To get into Chalmers for industrial economics you need straight A's, but somehow I was happier selling hot dogs and making my own gaming-videos." While his reason for leaving Chalmers has often been reported as a want to focus on his YouTube career, in 2017, Kjellberg clarified, "Why does everyone get this story wrong? [...] I dropped out of university because I didn't like it. To drop out of university to pursue YouTube, that'd just be fucking stupid." He added that "industrial management and economics [was] boring as hell [...] [and] I couldn't relate to fucking anyone."
Kjellberg has also shared that he "loved Photoshop", wanting to work on photo manipulation art using Adobe Photoshop rather than be in school. Relating to this passion, he entered Photoshop contests and almost earned an apprenticeship at "one of the best advertising agencies in Scandinavia." He was also interested in creating content on YouTube, and after not earning the apprenticeship, he sold limited edition prints of his Photoshopped images in order to purchase a computer to work on YouTube videos.
YouTube content format
Early in his career, Kjellberg's content mainly consisted of videos under the Let's Play umbrella. His commentaries of horror games made up his best known content during this early stage, although he eventually expanded out of this niche while having his channel maintain a mostly gaming identity. Unlike conventional walkthroughs, Kjellberg devoted his Let's Play videos to "sharing gaming moments on YouTube with my fam." Variety details that "PewDiePie acts like he's spending time with a friend. He begins each video introducing himself in a high-pitched, goofy voice, drawing out the vowels of his YouTube moniker, then delves into the videos." ESPN noted that Kjellberg typically performed a "Brofist" gesture at the end of his videos. Kjellberg often referred to his fan base as the "Bro Army" and addresses his audience as "bros". Later on during his YouTube career, Kjellberg stopped referring to his fan base as the "Bro Army", and began frequently using the terms "Squad Fam", and later "9 year olds", in his videos.
As his channel grew, he began to branch out in terms of his video content, uploading vlogs, in addition to live-action and animated comedy shorts. Kjellberg has also uploaded music onto his channel, often accompanied by an animation or fan art. Regarding his music videos, Kjellberg has collaborated with The Gregory Brothers (also known as Schmoyoho), Roomie, and Party in Backyard.
Production and output
During the early portion of his YouTube career, Kjellberg refused to hire any editor or outside assistance to help with his video output; stating, "I want YouTube to be YouTube." In October 2014, Swedish magazine Icon detailed that "he has no manager, no assistant, or friend to help out with work-related contacts." That month however, while speaking to Rhett and Link on their Ear Biscuits podcast, Kjellberg expressed that he would seek an editor in 2015. In 2016, Kjellberg thanked two other content creators for "helping [him] out with videos". In February 2017, Kjellberg stated in his My Response video, "I'm just a guy. It's literally just me. There's not a producer out there [...] there's no writer, there's no camera guy." The following month, Kjellberg expressed he was looking for a U.K.-based production assistant. In July, Kjellberg commented that a couple months prior, he "had an office [... and] a couple employees" to assist with his content creation, due to him thinking he needed to "be more 'professional'".
Kjellberg has been noted by both himself and media outlets to put out videos with a high frequency, a practice he first scaled down in 2014. By early 2017, he had uploaded almost 3,500 videos to his channel, around 400 of which have been made private. Kjellberg has been frequently cited for making videos and statements expressing his feelings of burnout from frequently creating content for the platform, and its effect on his mental health. In March 2017, Kjellberg commented that his channel was running on a daily output, stating, "[there's] a lot of challenges in doing daily content, it's stupid. I really shouldn't be doing it, I really should just fucking go back and upload twice a week or some shit, and then take a step back, but I still really, really love the daily challenge—the daily grind—of just being like, 'hey, I'm gonna make a video today, no matter what.' And sometimes it really works, and sometimes it doesn't."
On the technical aspect of his videos, Kjellberg spoke about how his early videos would feature raw footage, although he later began to dedicate time to edit his videos. Icon noted that he uses Adobe Premiere Pro to edit his videos.
The nature of Kjellberg's video content has been described by various outlets as goofy, energetic, obnoxious and filled with profanity. However, many of the same outlets concede that Kjellberg's content is genuine and unfiltered. Sarah Begley of Time said his clips contained "charismatic narration". Chris Reed of The Wall St. Cheat Sheet said it contained "off-the-cuff running commentary that's characterised by goofy jokes, profanity and loud outbursts." Walker wrote Kjellberg's "chosen mode of sharing his critique happens to be ribald entertainment, an unmediated stream of blurted jokes, startled yelps, goofy voices, politically incorrect comments and pretty much nonstop profanity." Reed adds that these aspects of Kjellberg's videos are what critics find most abrasive, but what fans love the most. Kjellberg resorts occasionally to gameplay, resulting in silent or emotional commentary; his playthrough of The Last of Us, it was detailed, left the usually vocal gamer speechless at the ending.
In 2016, he examined his older videos and while noting the stylistic changes he had undergone, he expressed specific regret for his casual use of words like gay or retarded in a derogatory sense. In December 2016, Kotaku's Patricia Hernandez wrote about his stylistic changes, explaining that "over the last year, the PewDiePie channel has also had an underlying friction, as Kjellberg slowly distances himself from many of the things that made him famous. He's doing fewer Let's Plays of horror games like Amnesia," and adding, "the PewDiePie of 2016 can still be immature, sure, but [...] a defining aspect of recent PewDiePie videos is existential angst, as he describes the bleak reality of making content for a machine he cannot fully control or understand."
In August 2017, Kjellberg called himself "just a guy making jokes on the Internet." In September, Justin Charity of The Ringer stated, "PewDiePie isn't a comedian in any conventional sense," but described his "hosting style [as] loopy and irreverent in the extreme: He's a little bit stand-up, a little bit shock jock, a little bit 4chan bottom-feeder."
Early years (2010–2012)
Kjellberg originally registered a YouTube account under the name "Pewdie" in 2006; he explained that "pew" represents the sound of lasers and "die" means death. After forgetting the password to this account, he registered the "PewDiePie" YouTube channel on 29 April 2010. After he dropped out of Chalmers, his parents refused to support him, and as a result, he funded his early videos by selling prints of his Photoshop art, as well as working at a hot dog stand. On having to work at the stand, Kjellberg stated, "the fact that I could make videos was so much more important to me than [that] I had to spend a few hours a day doing a job that wasn't that prestigious." Five years later, Kjellberg recalled, "I knew people were big at other types of videos, but there was no one big in gaming, and I didn't know you could make money out of it. It was never like a career that I could just quit college to pursue. It was just something I loved to do. And here we are five years later and it's exploded."
In his early years as a YouTube creator, Kjellberg focused on video game commentaries, most notably of horror and action video games. Some of his earliest videos featured commentaries of mainstream video games including Minecraft and Call of Duty, although he was particularly noted for his Let's Plays of Amnesia: The Dark Descent and its related mods. Starting on 2 September 2011, Kjellberg also began posting weekly vlogs under the title of Fridays with PewDiePie.
By December 2011, Kjellberg's channel had around 60,000 subscribers. On 9 May 2012, Kjellberg's channel reached 500,000 subscribers. Around the time his channel earned 700,000 subscribers, Kjellberg spoke at Nonick Conference 2012. In July 2012, the channel reached 1 million subscribers, and it reached 2 million subscribers in September. In October, OpenSlate ranked Kjellberg's channel as the No. 1 YouTube channel. That December, Kjellberg signed with Maker Studios, a multi-channel network (MCN) that drives the growth of the channels under it. Prior to his partnership with Maker, he was signed to Machinima, which operates as a rival to Maker. Kjellberg expressed feeling neglected by Machinima, and frustrated with their treatment, Kjellberg hired a lawyer to free him from his contract with the network.
Early in his YouTube career, Kjellberg used rape jokes in his videos. A satirical video mocking Kjellberg's content highlighted his usage of such jokes. Shortly after, Kjellberg attracted criticism and controversy for the jokes, and in October 2012, he addressed the issue through a Tumblr post, writing, "I just wanted to make clear that I'm no longer making rape jokes, as I mentioned before I'm not looking to hurt anyone and I apologise if it ever did." The Globe and Mail stated "unlike many young gamers, he listened when fans and critics alike pointed out their harmful nature, and resolved to stop making rape jokes."
Becoming the most-subscribed user (2013)
On 18 February 2013, the PewDiePie channel reached 5 million subscribers, and in April, Kjellberg was covered in The New York Times after surpassing 6 million subscribers. In May, at the inaugural Starcount Social Stars Awards in Singapore Kjellberg won the award for "Swedish Social Star". Competing against Jenna Marbles, Smosh and Toby Turner, Kjellberg also won the award for "Most Popular Social Show". In July 2013, he overtook Jenna Marbles to become the second most-subscribed YouTube user, and reached 10 million subscribers on 9 July 2013.
In August, Kjellberg signed with Maker's gaming sub-network, Polaris. Polaris functioned as a relaunching of The Game Station, Maker's gaming network.
Kjellberg's subscriber count surpassed that of the leading channel, Smosh, on 15 August 2013. Kjellberg received a certificate from Guinness World Records for becoming the most subscribed YouTuber. On 1 November, Kjellberg's channel became the first to reach 15 million subscribers; the following day, the channel was surpassed by YouTube's Spotlight account at the top of the site's subscriber rankings. In the same month, Kjellberg proclaimed his dislike of YouTube's new comment system and disabled the comment section on all of his videos. On 22 December 2013, Kjellberg overtook the YouTube Spotlight channel to once again become the most-subscribed on YouTube.
Throughout 2012 and 2013, Kjellberg's channel was one of the fastest growing on YouTube, in terms of subscribers gained. In 2013, the PewDiePie channel went from 3.5 million to just under 19 million subscribers, and by the end of 2013, it was gaining a new subscriber every 1.037 seconds. Billboard reported that the PewDiePie channel gained more subscribers than any other channel in 2013. Additionally, in the second half of 2013, the PewDiePie channel earned just under 1.3 billion video views.
Continued growth (2014–2015)
To this point, Kjellberg's commentaries were best known for featuring horror video games. In 2014, however, he began to more actively play games that interested him, regardless of genre.
In March, Kjellberg updated his video production output, announcing he would be scaling down the frequency of uploads. In August 2014, Maker Studios released an official PewDiePie app for the iPhone, allowing audiences to view his videos, create custom favourite video feeds and share videos with others. Later in the month, Kjellberg uploaded a video, announcing he would permanently disable comments on his YouTube videos. On his decision, Kjellberg stated "I go to the comments and it's mainly spam, it's people self advertising, it's people trying to provoke... just all this stuff that to me, it doesn't mean anything. I don't care about it, I don't want to see it." After disabling comments, Kjellberg continued interacting with his audience through Twitter and Reddit. On 13 October, Kjellberg decided to allow comments on his videos once more, albeit only after approval. However, Kjellberg expressed that he set toggled his comment settings this way so he can redirect people to instead comment on the forums of his Broarmy.net website. In a later video, Kjellberg claimed that disabling comments helped him become happier.
In September 2014, Kjellberg began streaming videos of his co-hosted series, BroKen, onto MLG.tv. Kjellberg co-hosted the series with Kenneth Morrison, better known as CinnamonToastKen, who is also a video game commentator.
In October 2014, Kjellberg began hinting at the possibility that he might not renew his contract with Maker Studios upon its expiration in December 2014. Reports that covered this information also added that Kjellberg expressed his frustrations with the studio's parent company, Disney; Kjellberg was quoted saying, "The fact that Disney bought Maker Studios doesn't really change anything for me. If I ask for help, they reply, but that's all the contact we have. We'll see what happens." Kjellberg mulled the option of launching his own network, rather than resign with Maker, although he has declined to provide in-depth details on the subject. However, in light of news outlets reporting his disinterest with Maker, Kjellberg tweeted, "I feel like I was misquoted in the WSJ and I'm really happy with the work that Maker has been doing for me." Kjellberg would ultimately continue creating videos under Maker. His relationship with Maker developed into the network establishing an official PewDiePie website, app, and online store to sell merchandise, while Kjellberg promoted Maker's media interests and gave the network a share of his YouTube ad revenue.
In 2014 alone, Kjellberg's account amassed nearly 14 million new subscribers and over 4.1 billion video views; both figures were higher than any other user. According to Social Blade, a website which tracks YouTube channel statistics, on 29 December 2014, Kjellberg's channel surpassed emimusic's video view count, at over 7.2 billion views, to become the most-viewed channel on the website.
In early 2015, Nintendo launched its Creator Program, in order to share revenue with YouTube video creators who feature gameplay of their products in videos. Kjellberg joined various gamers in criticising the programme. Kjellberg called the programme a "slap in the face to the YouTube channels that do focus on Nintendo games exclusively", adding, "The people who have helped and showed passion for Nintendo's community are the ones left in the dirt the most." Despite criticisms from Kjellberg and other gamers alike, Nintendo experienced more requests from YouTube creators than expected, causing an extension on the 72-hour wait time for video approval through the programme. Additionally, Kjellberg, stated, "I'll still play Nintendo games that I want to play on my channel as usual. I'm lucky to be in a situation where losing ad revenue on a few videos won't matter. However, many people on YouTube are not in that situation." Ultimately, the focal point of Kjellberg's concern and criticism was toward the approval of a video which Nintendo has to administer, and the potential of that approval process being motivated by biased intentions.
During July 2015, Kjellberg's videos were documented to receive over 300 million views per month. On 6 September, Kjellberg's YouTube account became the first to eclipse 10 billion video views.
YouTube Red, Revelmode, and style change (2015–2017)
During September 2015, Kjellberg teased about having a role in a series, stating that he was in Los Angeles for the show's shooting. Although not many details were revealed at the time, it was later announced that the series would be titled Scare PewDiePie. The series premiered the following February.
In January 2016, Kjellberg announced a partnership with Maker Studios to produce Revelmode, a sub-network of Maker, that would showcase Kjellberg and his friends on YouTube in original series. After the deal, the head of Maker Studios, Courtney Holt, stated, "we're thrilled to be doubling down with Felix." Along with Kjellberg, eight other YouTubers signed to the network upon its creation: CinnamonToastKen, Marzia, Dodger, Emma Blackery, Jacksepticeye, Jelly, Kwebbelkop, and Markiplier. Three YouTubers—Cryaotic, KickThePJ and Slogoman—would later join the sub-network after its launch.
Throughout 2016, Kjellberg's video style change became more apparent than the tweaks he implemented in the past (see above for more). While continuing to produce fewer Let's Play videos about horror games, his style of humour also changed; Kjellberg commented in a December 2016 video, "I think the thing is that I have a lot of younger audience [members], and I think my humour got drier, and they don't get it."
On 20 October, Kjellberg launched a second channel, under the name Jack septiceye2. The name is derived from his friend and fellow YouTube video game commentator, Jacksepticeye. By December, Kotaku reported the Jack septiceye2 channel had garnered 1.4 million subscribers, despite having only one upload available to watch.
On 2 December, he uploaded a video in which he discussed his frustration with the issue of YouTube accounts experiencing an unexplained loss of subscribers and views. Kjellberg expressed, "I find that a lot of people that work with YouTube, almost anyone, have no idea what it's like to work as a content creator, as someone who's built this for years and really cared about it." On this issue, a Google representative provided a comment to Ars Technica, stating "Some creators have expressed concerns around a drop in their subscriber numbers. We've done an extensive review and found there have been no decreases in creators subscriber numbers beyond what normally happens when viewers either unsubscribe from a creator's channel or when YouTube removes spammed subscribers".
On 8 December, Kjellberg's channel reached 50 million subscribers, becoming the first YouTube channel to do so. After reaching the milestone, Kjellberg tweeted "will delete tomorrow 5 pm gmt," in reference to his channel, before later uploading a celebratory video featuring fireworks. Ultimately, he did not delete his PewDiePie channel, and instead shut down the joke Jack septiceye2 channel, stating "You know when you make a joke and it just blows up way bigger than you'd imagined?" This received negative reception from Fortune. The publication's Mathew Ingram opined, "this is just a temper tantrum by a man-baby who makes millions of dollars playing video games," adding, "at first glance, the video in which he threatens to delete his channel seems like the whining of a rich, entitled celebrity who has noticed that his videos aren't getting as many views as they used to, and blames the platform for not supporting him as much as he thinks they should." On 18 December 2016, he received a custom Play Button from YouTube as a reward for hitting 50 million subscribers.
On 14 February 2017, his channel's total video view count was surpassed by Indian record label T-Series at the top of YouTube's view rankings, according to Social Blade.
Controversies, release from network, and streaming (2017)
In January 2017, Kjellberg began to receive criticism for his non-gaming videos. According to International Business Times, one of the videos "appeared to show" him using the racial slur "nigger", which caused #PewdiepieIsOverParty to trend worldwide on Twitter. A few days later, Kjellberg created further controversy, when he uploaded a video featuring him reviewing the website Fiverr, which allows people to sell a service for US$5. In the video, Kjellberg shows his reaction to a duo he had paid to display the message "DEATH TO ALL JEWS" on a sign. He immediately apologised within the same video stating, "I am sorry. I didn't think they would actually do it. I feel partially responsible," adding "I'm not anti-Semitic, [...] so don't get the wrong idea. It was a funny meme, and I didn't think it would work, okay." Kjellberg received criticism from some users in the video's comment section, as well as from some media outlets. As a result of this video, both Kjellberg and the duo were banned from Fiverr, prompting the latter to upload an apology video stating that they did not understand the meaning of the sign, and that they were sorry to all Jews. Kjellberg later explained that the video was done in jest and attempted to highlight the ridiculous things which can be provided as paid services on the Internet.
"I've made some jokes that people don't like. And you know what? If people don't like my jokes, I fully respect that. I fully understand that. I acknowledge that I took things too far, and that's something I definitely will keep in mind moving forward, but the reaction and the outrage has been nothing but insanity."
–PewDiePie, My Response video (February 2017)
In February, The Wall Street Journal reported on the incident, while also adding that since August 2016, Kjellberg has included anti-Semitic jokes or Nazi imagery in nine separate videos. The publication reported he removed three of the videos, including the one from January 2017. In a 12 February Tumblr post, Kjellberg expressed: "I am in no way supporting any kind of hateful attitudes, [...] I think of the content that I create as entertainment, and not a place for any serious political commentary," and conceded, "though this was not my intention, I understand that these jokes were ultimately offensive." In his post, he also reiterated he does not support anti-Semitic groups. Kjellberg's motivation for his Tumblr post was partially driven by the fact that neo-Nazi and white supremacist groups and publications, such as The Daily Stormer, were referencing and praising him for his jokes.
On 13 February, the Disney-owned Maker Studios multi-channel network cut its ties with Kjellberg because of the aforementioned controversy and the additional videos containing allegedly anti-Semitic jokes. Maker stated that "although [he had] created a following by being provocative and irreverent, he clearly went too far in this case and the resulting videos are inappropriate." Google also took action, dropping him from the Google Preferred advertising programme, as well as cancelling the Scare PewDiePie YouTube Red series. Various media journalists and outlets joined the Wall Street Journal in criticising Kjellberg. Kirsty Major of The Independent, Arwa Mahdawi of The Guardian and Ben Kuchera of Polygon, were all critical of Kjellberg's defense of his content as jokes taken out of context, opining that his content helps normalise ideologies such as fascism, neo-Nazism and white supremacy.
Many in the YouTube community, including Ethan Klein of h3h3Productions, a Jewish YouTube sketch comedian, who is also friends with Kjellberg, as well as YouTube news commentator Philip DeFranco, and popular gamers Markiplier and Jacksepticeye, as well as many others, defended Kjellberg and criticised the way media handled the incident. On 16 February, Kjellberg himself responded in a video entitled My Response, in which he apologised to those who were offended by his previous videos and which he also criticised the reporting by the media. He also states The Wall Street Journal framed his jokes as "posts" and took them out of context. One of the examples Kjellberg gives of this includes one of his vlogs, in which he expresses frustration at people creating swastikas in his Tuber Simulator video game.
In March, Kjellberg confirmed that Revelmode "doesn't exist anymore," in wake of the controversy surrounding the Wall Street Journal's allegations of anti-Semitism toward him. While announcing this, he revealed that he worked on the company for about 3 or 4 years.
In April, while still continuing to upload new content onto YouTube, Kjellberg created Netglow, a crowdsourced channel on the livestreaming service Twitch. On Netglow, he started streaming Best Club, a weekly live stream show. Best Club premiered on 9 April. Kjellberg commented that his decision to create Netglow was in the works prior to the aforementioned allegations of anti-Semitic themes in his videos. Business Insider detailed that Kjellberg's first stream amassed around 60,000 viewers, and that Netglow had accumulated 93,000 subscribers to that point.
In September 2017, Kjellberg drew criticism again when he used the racial slur "nigger" during an outburst at another player while live-streaming PlayerUnknown's Battlegrounds. As a response to the incident, Campo Santo co-founder Sean Vanaman referred to Kjellberg as "worse than a closeted racist", announced that Campo Santo would file copyright strikes against Kjellberg's videos featuring the studio's game Firewatch, and encouraged other game developers to do the same. Kjellberg later uploaded a short video apologizing for the language he used during the live-stream, expressing "I'm not going to make any excuses to why [the slur] did [slip out] because there are no excuses for it. I'm disappointed in myself because it seems like I've learned nothing from all these past controversies, [using the slur] was not okay. I'm really sorry if I offended, hurt or disappointed anyone with all of this. Being in the position that I am, I should know better."
Formatted shows, further controversies and T-Series (2018–present)
Further information: PewDiePie vs T-Series
In 2018, Paul MacInnes of The Guardian wrote about Kjellberg's YouTube content; he noted that each week Kjellberg posted videos featuring one of three series formats, comparing this uploading pattern to television programming. The three series listed were You Laugh You Lose, which features Kjellberg watching "a stream of supposedly humorous, or perhaps laughable clips" while trying to not laugh; Last Week I Asked You, having begun as a parody and homage to Jack Douglass' Yesterday I Asked You, he challenges his audience and reviews the output; and Meme Review, in which he reviews popular Internet memes. Furthermore, Kjellberg then began a book club-styled series. Kjellberg's own enjoyment with the Book Club series was also noted. Kjellberg also began Pew News, a satirical series that has Kjellberg present and discuss recent news stories while in character, often as his own fictional characters that are mostly the ones named after CNN hosts, such as Gloria Borger or Poppy Harlow and sometimes, an amalgamation of the two names. Pew News parodies both mainstream news channels, such as CNN, and YouTube news channels, such as DramaAlert.
In May, Kjellberg attracted controversy for using the term "Twitch thots" in one of his videos, at a moment when a clip of Twitch streamer Alinity was playing. The controversy was further fueled by Alinity's response, in which she asked on stream if she could "copy strike" Kjellberg, referring to tagging Kjellberg's video with a copyright violation claim, resulting in a copyright strike for his channel. The video would be removed from YouTube, although Alinity stated the video was tagged with a copyright claim by CollabDRM, a company that copyright strikes videos on YouTube on behalf of content creators. Due to Kjellberg's video being removed, Alinity received backlash from some online users. She responded to this backlash by stating that the "rampant sexism in online communities" caused her to react in the way she did, and additionally argued that Kjellberg's "Twitch thot" comments degraded women. Kjellberg apologized for using the term, although Alinity's further comments and refusal to accept his apology led him to argue that she was pushing a "victim narrative". Kjellberg also criticized Alinity for wearing revealing clothing and acting provocatively in her streams. Following Kjellberg's videos, Alinity told Vice, "I'm gonna be honest with you, if this wasn't my job this would have pushed me off the Internet a very long time ago. It makes me wonder maybe this is why women are so underrepresented on Twitch in general." Shortly after, Alinity completely backed away from the controversy.
In July, Kjellberg posted a meme with singer Demi Lovato's face; the meme jokingly referenced Lovato's struggles with addiction. As a result, he received criticism from online users, including fans of Lovato and others struggling with addiction. On 26 July, he issued a tweet reading: "Deleted meme. I didnt mean anything with it and I didnt fully know about the situation. I realize now it was insensitive, sorry!"
On 5 October, Kjellberg uploaded a diss track against Indian record label T-Series titled "TSERIES DISS TRACK" (later changed to "bitch lasagna") in response to their YouTube channel being projected to surpass his channel in subscribers. On the prospect of being surpassed by T-Series in terms of subscriber count, Kjellberg stated, "I don't really care about T-Series, [...] but I think if YouTube does shift in a way where it does feel more corporate, then something else will take its place." Variety noted that many fellow YouTubers, including MrBeast and Markiplier, encouraged their viewers to subscribe to the PewDiePie channel. Efforts to keep the Kjellberg's channel ahead of T-Series in terms of subscribers also included multiple instances of hackers exploiting several thousands of printers to print out messages asking people to subscribe to PewDiePie, unsubscribe from T-Series, and upgrade their printer security. Bhushan Kumar, the chairman and managing director of T-Series, commented "I am really not bothered about this race. I don't even know why PewDiePie is taking this so seriously. He's getting his people to push him, promote him. We are not competing with him." Online campaigns to subscribe to PewDiePie greatly assisted Kjellberg's subscriber count; his channel gained 6.62 million subscribers in December 2018 alone, compared to the 7 million subscribers gained in all of 2017.
On 11 November 2018, Kjellberg featured YouTube comedian and voice actor Pete Accetturo besides conservative political commentator and writer Ben Shapiro in one of his episodes of Meme Review. A segment from the video involving Elon Musk bursting into laughter at a meme involving a deer submerged in a pool captioned "Why my dolphin not working lol" proceded to go viral.
In a video uploaded in early December, Kjellberg gave a shoutout to several small content creators on YouTube, recommending his viewers to subscribe to them. Among those creators was "E;R", who Kjellberg highlighted for a video essay on Netflix's Death Note. Shortly thereafter, The Verge's Julia Alexander noted that the video in question used imagery of the Charlottesville car attack, and that the channel made frequent use of racial and homophobic slurs. Kjellberg addressed the issue, stating he was largely unaware of E;R's content contained outside of the Death Note video essay, and revoked his recommendation of E;R. Kjellberg said he was not only unaware of E;R's insensitive content, but also the Charlottesville car attack. Aja Romano of Vox stated that racial slurs were used in the video description of one. On 17 December, Kjellberg posted a Pew News video entitled My Response S02E01, in which he criticized what he saw as the reporting of misinformation by the media and online personalities. Kjellberg particularly criticized Vox Media's The Verge and Vox outlets, and denounced claims that he previously tweeted about the Charlottesville car attack.
On 14 December, a student secretly recorded his social studies teacher at Hamilton International Middle School criticizing Kjellberg for allegedly promoting racism and anti-Semitism, The teacher stated in the video: "Every time you retweet one of these things or every time you promote this idea, you are promoting ignorance, racism, genocide and anti-Semitism,”. The teacher was heavily criticized for his statements and school officials reported threats made against him to the Seattle Police Department, although they were unsubstantiated.
On 22 February 2019, Kjellberg uploaded an episode of his show Meme Review featuring entrepreneur Elon Musk and Rick and Morty co-creator Justin Roiland.
On 12 March 2019, Kjellberg uploaded an episode of his show Pew News in which he mentioned the 2019 Pulwama terrorist attack in which 40 Indian paramilitary troops were killed by terrorist organizations based in Pakistan. Following the attack, T-series had temporarily removed a few songs by Pakistani artists on its YouTube channel as part of a larger move by India to isolate Pakistan economically, a move that Kjellberg disagreed with. Kjellberg went on to thank his Pakistani fans for subscribing to his channel as a means to take revenge against T-series. This drew sharp criticism from several members of the online community as well as media outlets – following which PewDiePie deleted the part of his video which was in question, and also issued a clarification on his Twitter page.
On 15 March 2019, Kjellberg tweeted: "Just heard news of the devastating reports from New Zealand Christchurch. I feel absolutely sickened having my name uttered by this person. My heart and thoughts go out to the victims, families and everyone affected by this tragedy." In response to one of the of the attackers in the Christchurch mosque shootings saying "Subscribe to PewDiePie" during his livestream before carrying out the attack.
Public image and influence
Since breaking through on YouTube with his Let's Play-styled videos, Kjellberg has emerged as one of the most noted and influential online personalities. In September 2014, Rob Walker of Yahoo! called Kjellberg's popularity "insane", writing, that it "strikes me as considerably more curious – I mean, you know who Rihanna is, but would you recognise this kid if he were standing in line behind you at the bank?" Walker, among other reporters and some casual gamers, have questioned the reasons for his popularity, while other reporters have criticised his rise in notability. Walker commented on Kjellberg's interaction with his audience, writing, "While he can be raucous and crude, it always comes across as genuine. He constantly addresses his audience as a bunch of peer-like friends, as opposed to distant, genuflecting fans. He's certainly more than willing to make fun of himself in the process." In 2015, Ross Miller of The Verge wrote, "Love it or hate it, his success – like so many other YouTube personalities – isn't just in playing games but actually connecting and talking directly to an audience. No agent, press release, or any other intermediary. He just hit record."
In response to his 2017 controversies, The Ringer's Justin Charity commented, "PewDiePie's occasional, reactionary irreverence has become a core component of his appeal. Likewise, for critics and fans who value inclusivity — and among outside observers who view PewDiePie's conduct as inexplicably frequent in the news — PewDiePie represents all that is wrong and alienating about games culture." In 2018, Paul MacInnes of The Guardian wrote, "Given the scale of his audience and his influence, not much is written about PewDiePie. Tech sites like The Verge and Polygon report on him and often critique him severely. But in the mainstream media, his name has broken through only either as a result of novelty or scandal," and added "PewdiePie's content is written about even less often."
In 2015, Kjellberg was included on Time's list of the 30 most influential people on the Internet, with the publication writing that his channel "broadcasts some of the most-watched programs in pop culture." Later in 2015, Kjellberg was featured on the cover of Variety's "Famechangers" issue, with the magazine ranking him as the "#1 Famechanger", or "those whose influence stands head and shoulders above the rest". The following year, Time included him on their Time 100 list, with South Park co-creator Trey Parker writing in his entry, "I know it might seem weird, especially to those of us from an older generation, that people would spend so much time watching someone else play video games [...] But I choose to see it as the birth of a new art form. And I don't think anyone should underestimate its most powerful artist." Forbes wrote that "[Kjellberg's] overall brand suffered earlier this year  when he included anti-Semitic content in nine of his videos," when citing their reason for not ranking him as the top gaming influence. Forbes still included Kjellberg in the Gaming category of their June 2017 "Top Influencers" list.
Kjellberg has himself stated that he dislikes being called "famous", and has been referred to as "shy and quiet", and "much more reserved in real life," by a colleague who worked with him on Scare PewDiePie. In a Rolling Stone article, Kjellberg admitted to being shocked by his fame; he recalled a gaming event near his hometown, stating "I remember there were five security guards yelling at a crowd to back up – it was out of control. It was shocking to find myself in that situation, where I was that celebrity person." At the 2013 Social Star Awards, Kjellberg greeted his fans personally despite security warning him against doing so. Kjellberg also mentioned this event to Rolling Stone, stating, "I didn't even understand they were screaming for me at first."
Channel demographics and fan base
Kjellberg's channel appeals strongly to younger viewers, a group Google refers to as Generation C for their habits of "creation, curation, connection and community". According to a 2014 survey commissioned by Variety, Kjellberg along with a few other YouTube personalities have been reported to be more influential and popular than mainstream celebrities, such as Jennifer Lawrence, among US teenagers aged 13 through 18. His rise to fame has been used as "a great example of how the emerging society gives extensive opportunities to individuals with great ideas, courage, and, of course, a significant portion of luck as opposed to the old society." Studies of the gaming community on YouTube have shown that 95% of gamers engage in watching online videos related to gaming, which has been linked to be an important reason for Kjellberg's popularity. In a 2017 video, Kjellberg shared a screenshot of data provided by YouTube regarding his channel statistics, which suggested his largest demographic was among the 18–24 age group, followed by the 25–34 age group.
As aforementioned, the "Bro Army" was a name often used to refer to Kjellberg's fan base by both himself and media outlets. In the late 2010s, Kjellberg used the term "army of 9-year-olds" to refer to his fan base. The fan base has been the target of criticism; in July 2018, Wired published an article, referring to Kjellberg's fan base as "toxic", stating that "it's not just that they've stuck with the Swedish gamer/alleged comedian as he peppered his videos with racial slurs, rape jokes, anti-Semitism, and homophobia for nearly a decade (though that's bad enough). It's also that they insist that PewDiePie somehow isn't being hateful at all."
Relating to his responsibility to his audience, Kjellberg has stated, "many people see me as a friend they can chill with for 15 minutes a day," adding, "The loneliness in front of the computer screens brings us together. But I never set out to be a role model; I just want to invite them to come over to my place." Correlating with this note, his audience has been reported to provide positive remarks about him; some of his viewers created and contributed to a thread expressing that he has made them happier and feel better about themselves. Conversely, during an informal Twitter poll conducted by one Kotaku reporter, respondents described him as "annoying" and an "obnoxious waste of time." Additionally, Rolling Stone has documented the existence of several Reddit threads dedicated to sharing disparaging views of Kjellberg.
Responses to Kjellberg's content are mixed; Anthony Taormina of Game Rant wrote, "It's no secret that as his popularity continues to grow, PewDiePie has become an increasingly divisive figure. While some love the YouTuber for the entertainment he provides, others see PewDiePie as the singular representation of our gameplay commentary obsessed culture." Chris Reed of The Wall St. Cheat Sheet commented on the divisive opinions about Kjellberg, stating, "PewDiePie is not universally adored [...] the great divide in opinion on PewDiePie seems to be largely generational. Older people are less likely to subscribe to YouTube channels, or to pay much credence to YouTube personalities in general. Many younger viewers, on the other hand, see him as endlessly entertaining and relatable."
When critiquing Kjellberg's early video game commentary content, Swedish columnist Lars Lindstrom commented positively, stating "that Felix Kjellberg [having] a comic talent is indisputable. It is both amazingly awful and amazingly funny when a father bikes around with his son in the game Happy Wheels and both get crushed and bloody again and again and PewDiePie improvises absurd comments as the game continues. The secret is that he really loves to play these games and that he has fun doing it." Kjellberg has also been received negatively by the media, often being reported as an "inexplicable phenomenon." Andrew Wallenstein of Variety heavily criticised Kjellberg, following his channel becoming the most-subscribed on YouTube, describing his videos as "aggressive stupidity" and "psycho babble." However, both Walker and Reed have commented positively on Kjellberg's intelligence. Walker stated Kjellberg is "clearly" smart based on when he speaks directly to his audience, and Reed opined "He's much more thoughtful and self-aware than he seems in many of his videos."
Following the controversy regarding alleged anti-Semitic content in his videos, many media publications both in and outside of the gaming and tech industries severely criticised Kjellberg's content. These outlets suggested that Kjellberg's content contained and promoted fascist, white supremacist, and alt-right ideologies. A Wired article covering the controversy was originally titled "PewDiePie Was Always Kinda Racist—But Now He's a Hero to Nazis", although this was later changed to "PewDiePie's Fall Shows the Limits of 'LOL JK'. Writing for The New York Times, John Herman commented "[Kjellberg] bemoaned [YouTube's] structure and the way it had changed; he balked at its limits and took joy in causing offense and flouting rules. Over time, he grew into an unlikely, disorienting and insistently unserious political identity: He became YouTube's very own populist reactionary." Over a year after the controversy, MacInnes opined that Kjellberg "is funny, intelligent, innovative and highly charismatic [...] to call him an alt-right agitator would perhaps be unfair as he has never publicly identified with the proto-fascist movement. But he shares much of their culture and amplifies it across the world. People should pay PewDiePie more attention."
Influence on video games
Kjellberg has been noted to support video games from indie developers, often playing through them in his videos. His commentaries have had a positive effect on sales of indie games, with The Washington Post writing that "gamemakers have observed a kind of Oprah effect." For instance the developers of McPixel stated, "The largest force driving attention to McPixel at that time were 'Let's Play' videos. Mostly by Jesse Cox and PewDiePie." Kjellberg has also been confirmed to have positively influenced the sales of Slender: The Eight Pages and Goat Simulator. Although games being featured on Kjellberg's channel have reportedly contributed to their commercial success, he has stated, "I just want to play the games, not influence sales."
Kjellberg, along with characters from Amnesia: The Dark Descent, were referred to by a McPixel level designed in his honour. Additionally, in the video game Surgeon Simulator 2013, the Alien Surgery stage features an organ called "Pewdsball" in honour of Kjellberg. Kjellberg agreed to allow the developers of Surgeon Simulator 2013 to use his likeness in GOTY IDST, a showering simulation video game. Kjellberg was also included as an NPC in the indie game, Party Hard. Kjellberg also had a voice acting role in Pinstripe, a puzzle adventure game.
Kjellberg's earnings have been an often-reported topic by media publications. However, this reporting has frustrated Kjellberg, who has said that he is "tired of talking about how much [he makes]." After extensive media coverage of his earnings, Kjellberg expressed his frustration and suggested that they should rather look at the money he raised for charity.
In March 2014, Kjellberg made an estimated $140,000–$1.4 million from YouTube revenue, according to Social Blade. In June 2014, The Wall Street Journal reported that Kjellberg earned $4 million in 2013; Kjellberg confirmed on Reddit that the figures were roughly around what he actually earned. In July 2015, the Swedish newspaper Expressen reported that Kjellberg's production company, PewDie Productions AB, reported earnings of 63.7 million SEK ($7.5 million) in 2014. The Guardian commented that the reason the media was so captivated by Kjellberg's earnings is that the topic "offers a rare insight into the money being made at the top end of YouTube stardom", adding "it's very rare for any YouTube creator to talk about their earnings publicly, not least because YouTube itself does not encourage it". In 2015, outlets described Kjellberg's income as sizeable, and even "remarkable"; Kjellberg appeared at the top of Forbes' October 2015 list of the richest YouTube stars with a reported $12 million earned in 2015.
In December 2016, Forbes named Kjellberg as the highest-earning YouTuber with his annual income reaching $15 million. This was up 20% from 2015, largely due to his YouTube Red series Scare PewDiePie and his book This Book Loves You, which sold over 112,000 copies according to Nielsen Bookscan. According to Forbes, Kjellberg's income dropped to $12 million in 2017, which made him the sixth highest-paid YouTuber during that year. Forbes commented that Kjellberg's income would have been higher had he avoided the pushback from advertisers resulting from the controversies surrounding his videos in 2017.
Relationships with brands
Beginning in April 2014 and spanning into August, Kjellberg, along with his girlfriend Marzia Bisognin, began a marketing campaign for the Legendary Pictures film As Above, So Below. Kjellberg's videos for the marketing campaign included a miniseries featuring him participating in the "Catacombs Challenge". The challenge involved Kjellberg searching for three keys in the catacombs to open a container holding "the Philosopher's stone". The couple's videos were able to earn nearly 20 million views. Maker Studios, which both Kjellberg and Bisognin are represented by, brokered the ad deal between the two and Legendary Pictures. In January 2015, Mountain Dew partnered with Kjellberg to launch a fan fiction contest, in which winning fan fictions will be animated into video formats and then uploaded onto his channel. In the same month, a quote from him was used by Techland on Dying Light posters. The quote, which read, "I love this game. It's sooo awesome!", spread controversy as it came from a seemingly advertorial video, featuring him playing Dying Light. In response to the issue, Kjellberg tweeted, "I love this game. It's soooo awesome! – IGN." When another Twitter user mentioned the issue, tagging Kjellberg in their tweet, he responded, "I dont even remember saying this." In January 2019, Kjellberg announced a partnership with energy drink company G Fuel, who have also sponsored Twitch streamer Dr DisRespect and esports organization FaZe Clan.
Despite these partnerships, Kjellberg maintains that he conducts very few promotions and works with few brands. Additionally, Kjellberg posted on Reddit, "I make more than I need from YouTube", adding, "with that freedom, but also to respect my fans for making that possible, I don't end up doing many endorsements." On this topic, Kjellberg has expressed disappointment when a sizable portion of people misinterpret his intentions; he stated, "if I mention on Twitter that I find this or that Kickstarter project cool, people immediately start to ask what economical interests I might have in it. Things like that can bring me down. But it's not personal; some people just prefer to believe the worst about others at any given time." Eventually, Kjellberg began to work with more brands. He stated that he wants to have "genuine, good relationships with brands," and added "luckily, I'm not dependent on working with brands to do what I do, but when videos get demonetized [...] it's a nice way to counter that."
Kjellberg's popularity has allowed him to stir support for fundraising drives. In February 2012, Kjellberg ran for King of the Web, an online contest. He lost the overall title; however, he still became the "Gaming King of the Web" for the 1–15 February 2012 voting period. During the following voting period, Kjellberg won and donated his cash winnings to the World Wildlife Fund. He has raised money for the St. Jude Children's Research Hospital.
Kjellberg also began a "Water Campaign" charity, where his fans could donate money to Charity: Water, in celebration of reaching ten million subscribers. Kjellberg also contributed one dollar to the charity for every 500 views the video announcing the campaign accumulates, up to a maximum of $10,000. Kjellberg had the stated goal of raising US$250,000, at the end of the drive, the amount raised was $446,612. Kjellberg would organize another charity drive for Charity: Water in February 2016. The drive raised $152,239, surpassing a $100,000 goal.
In celebration of reaching 25 million subscribers in June 2014, Kjellberg, announced another charity drive for Save the Children. The drive raised over $630,000, surpassing a $250,000 goal. In an interview with the Swedish magazine Icon, he has expressed desire to continue these drives as time goes on, and also credited John and Hank Green as two individuals who gave him the idea of making unique videos for charity. These videos are purchased by game manufacturers and advertisers, for prices ranging up to $50,000.
In December 2016, he hosted Cringemas, a livestream held across two days (9 and 10 December, both at around 6 pm–10 pm GMT), with other Revelmode creators. During the livestream, they helped raise money for RED, a charity committed to helping eliminate HIV/AIDS in Africa. After the first day, the fundraiser raised over $200,000, after YouTube doubled their goal of $100,000, and at the end of the livestream, they had raised a total of over $1.3 million with help from the Bill & Melinda Gates Foundation.
On 3 December 2018, Kjellberg announced that he had started a fundraiser on GoFundMe for Child Rights and You (CRY) in order to help Indian children, partially in response to racist comments left on his videos directed toward Indians. Kjellberg also hosted a livestream on 4 December, donating all of its proceeds to CRY. He managed to raise over $200,000.
Appearances in other media
Aside from his own YouTube channel, Kjellberg has made appearances in the videos of other YouTube creators and series. In April 2013, he made a cameo in an episode of Epic Rap Battles of History, portraying Mikhail Baryshnikov. In July 2013, Kjellberg starred alongside Anthony Padilla and Ian Hecox of Smosh, as well as Jenna Marbles, as guest judges on the second season of Internet Icon. Kjellberg also appeared in YouTube's annual year-end Rewind series each year from 2013 to 2016.
On 3 June 2014, Sveriges Radio announced that Kjellberg was chosen to host his own episode of the Swedish radio show Sommar i P1. Due to his international popularity, the episode was recorded in both Swedish and English. The Swedish version was broadcast on 9 August 2014 in Sveriges Radio P1, and when the broadcast started the English version was published online. The English version was made available on a dedicated server with extra capacity to avoid crashing the Sveriges Radio server. The link to the Swedish version of the broadcast was shared over 3,500 times, and the link to the English version was shared about 49,000 times.
In December 2014, Kjellberg guest starred in two episodes of the 18th season of South Park, one of his favourite series. The two episodes served as a two-part season finale. The first part, titled "#REHASH" aired on 3 December, while the second part, titled "#HappyHolograms", aired on 10 December. In the episodes, he parodied himself and other Let's Play commentators, who added commentary over Call of Duty gameplay in an overly expressive way. In "#REHASH", the character Kyle wonders why his brother and his brother's friends favour watching others comment on events over experiencing events themselves.
In July 2015, Kjellberg was announced as a voice actor in the Vimeo fantasy series, Oscar's Hotel for Fantastical Creatures. In October of the same year, Kjellberg appeared as a guest on The Late Show with Stephen Colbert.
In February 2016, Kjellberg guest starred on Conan, playing Far Cry Primal as part of the show's Clueless Gamer segment.
On 24 September 2015, Kjellberg released his own video game PewDiePie: Legend of the Brofist on iOS and Android. The game was developed by Canadian game developer Outerminds in collaboration with Kjellberg himself. On 29 September 2016, he released another game developed by Outerminds, titled PewDiePie's Tuber Simulator. It was released as a free app on iOS and Android devices. The game focuses on getting enough subscribers to dethrone Kjellberg as the king of YouTube. The game reached the number one spot on the App Store within a few days of its release, while also experiencing its servers crashing due to its popularity.
Penguin Group released Kjellberg's This Book Loves You, a parody of self-help books, on 20 October 2015. The book includes a collection of aphorisms, jokes, and wisdom, paired with visuals.
On 31 October 2017, former Goat Simulator developer and lead designer Armin Ibrisagic announced his partnership with Kjellberg for his video game Animal Super Squad. Kjellberg helped Ibrisagic with the core concept of the game and provided him with feedback and creative direction.
On 1 March 2018, Kjellberg and Marzia Bisognin announced their unisex clothing brand Tsuki in a YouTube video.
Marzia Bisognin (pictured in 2014) and Kjellberg have been in a relationship since 2011
Kjellberg is originally from Sweden, but moved to Italy to live with his girlfriend, Marzia Bisognin. She is an Italian former YouTube personality, formerly known on the website as CutiePieMarzia, but now known as simply Marzia. The two were introduced to each other through a friend of Bisognin's in 2011, and after establishing an online friendship, Kjellberg flew to Italy to meet her. On 27 April 2018, Bisognin announced on Instagram that Kjellberg proposed to her while on a trip to Yokohama, Japan. Kjellberg and Marzia own two pet pugs named Edgar and Maya.
The two shuffled between Sweden and Italy, before settling in Brighton, East Sussex, England. Kjellberg explained that the pair moved to the UK in July 2013 for preference to live close to the sea and for better Internet connectivity. Kjellberg admits that he enjoys living in Brighton, as he is able to live in general anonymity, adding that one of the reasons he has not moved to Los Angeles is, "Anytime I'm there, people are constantly patting you on the back, telling you how great you are. It fucks with your brain. I started YouTube because I was bored, not to become famous." In June 2016, Kjellberg announced he had been evicted from his recording studio after his landlord confronted him for being too loud.
Kjellberg has stated on his YouTube channel that he is an agnostic atheist.
See also: PewDiePie videography
Year(s) Series or Show Role # of episodes Ref(s)
2012 Sveriges Television (Interview) Himself 2 [f]
2013 Epic Rap Battles of History Misha 1 
Internet Icon Himself 1 
2013, 2015 Smosh Babies Baby Pewds 2 [g]
2013–2016 YouTube Rewind Himself 4 [h]
2014 Good Mythical Morning Himself 1 
asdfmovie Lonely Guy / Magician 1 
Skavlan (Interview) Himself 1 
South Park Himself 2 
2015 Oscar's Hotel for Fantastical Creatures Brock 6 
The Late Show with Stephen Colbert (Interview) Himself 1 
Pugatory Edgar 6 
2016 Scare PewDiePie Himself 10 (All) 
Conan (Interview) Himself 1 
Today (Interview) Himself 1 
Year(s) Game Platform(s) Ref(s)
2015 PewDiePie: Legend of the Brofist iOS, Android, Microsoft Windows, OS X 
2016 PewDiePie's Tuber Simulator iOS, Android 
2018 Animal Super Squad Microsoft Windows, PlayStation 4, Nintendo Switch 
Year Title Notes Ref(s)
2018 "Bitch Lasagna" Co-produced with Party in Backyard; T-Series diss track. Part of the ongoing PewDiePie vs T-Series rivalry 
2018 "Rewind Time" Co-produced with Party in Backyard, instrumental for "YouTube Rewind 2018 but it's actually good" 
Year Award Category Result Ref(s)
2013 Starcount Social Star Awards Most Popular Social Show Won 
Sweden Social Star Award Won 
5th Shorty Awards #Gaming Won 
2014 Teen Choice Awards Web Star: Gaming Won 
4th Streamy Awards Best Gaming Channel, Show, or Series Nominated 
Golden Joystick Awards Gaming Personality Won 
2015 Teen Choice Awards Choice Web Star: Male Nominated 
5th Streamy Awards Best First-Person Channel, Show, or Series Nominated 
Best Gaming Channel, Show, or Series Won 
Golden Joystick Awards Gaming Personality Won 
2016 8th Shorty Awards YouTuber of the Year Nominated 
2017 43rd People's Choice Awards Favorite YouTube Star Nominated 
List of most-disliked YouTube videos
List of most-liked YouTube videos
List of most-subscribed YouTube channels
List of most-viewed YouTube channels
List of YouTube personalities
Kjellberg received a second Silver Play Button for the Jack septiceye2 channel in 2016.
Kjellberg received a second Gold Play Button for the Jack septiceye2 channel in 2016.
Kjellberg says his own name in Swedish using the alternative pronunciation [ˈɕɛlːbærj] (with accent 1 rather than accent 2).
For approximately 8 minutes on 22 February 2019, PewDiePie was briefly surpassed by T-Series due to a routine subscriber audit conducted by YouTube.
The term used for an individual in this fan community is "Bro".
Appeared in 2 interviews.
Voice acted in "Ian's Lost Love" and "The New Teacher".
Kjellberg appeared in every YouTube Rewind short from 2013–2016.
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Galaga - Intro Theme
Sonic the Hedgehog 2 is listed (or ranked) 37 on the list The Greatest Classic Video Game Theme Songs Ever
Sonic the Hedgehog 2
Clark Benson added
Donkey Kong - Intro Theme
Dr. Mario - Main Theme
Super Mario Bros. 3 - Hammer Bros. Battle Theme
Westleigh Quattrone added
Mega Man 3 Theme
Lon Harris added
Bubble Bobble - Main Theme
Ninja Gaiden - Main Theme
Ninja Gaiden Theme
Secret of Mana - Main Theme
James Lee added
Final Fantasy - Matoya's Cave
but chickens double d added
F-Zero - Main Theme
Spy Hunter - Main Theme
Kirby's Dreamland - Menu Screen/Green Greens
Ghosts'n Goblins - Main Theme
James Lee added
Super Mario World 2: Yoshi's Island - Giant Baby Bowser Battle
Final Fantasy IV: Within the Giant
Jerry Icban added
Mike Tyson Punch Out (NES) - Fight Theme
James Lee added
Mega Man X - Central Highway
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Pitfall! - Main Theme
Wizards & Warriors - Main Theme
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Armando Ossorio added
Alex Kidd in Miracle World - Main Theme
Myst - Main Theme
Lemmings - Main Theme
Rocket Knight Adventures is listed (or ranked) 95 on the list The Greatest Classic Video Game Theme Songs Ever
Rocket Knight Adventures
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Maniac Mansion - Intro Theme
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Donkey Kong '94
Zillion 2: Tri Formation
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Road Avenger - Intro Theme
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John Madden Football '92 Ambulance Montage
Full Throttle - Intro Theme
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Dave's Theme Maniac Mansion
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Gradius III - In the Wind
Solstice: The Quest for the Staff of Demnos
Gangster Town - Main Theme
Super Spike V'Ball
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Nba Live 95 - Title Theme
Journey to Silius - Main Theme
James Lee added
Seiken Densetsu 3
A Boy and His Blob: Trouble on Blobolonia - Main Theme
James Lee added
Gradius - Challenger
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Nba Live 95 - Menu Theme
Gyruss - Intro Theme
Balloon Kid - Opening Theme
City Connection - Intro Theme
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Mii Channel themeSEQ. 0100 - THE ALTERNATE SPIDER-MAN “TAS”
WE BEGIN ON A COMIC.
The cover asks WHO IS SPIDER-MAN?
Alright, let’s do this one last
time. My name is Peter Parker.
QUICK CUTS of a BLOND PETER PARKER
Pulling down his mask...a name tag that reads “Peter
Parker”...various shots of Spider-Man IN ACTION.
I was bitten by a radioactive
spider and for ten years I’ve been
the one and only Spider-Man. I’m
pretty sure you know the rest.
UNCLE BEN tells Peter:
UNCLE BEN (V.O.)
With great power comes great
Uncle Ben walks into the beyond.
I saved a bunch of people, fell in
love, saved the city, and then I
saved the city again and again and
Spiderman saves the city, kisses MJ, saves the city some
more. The shots evoke ICONIC SPIDER-MAN IMAGES, but each one
is subtly different, somehow altered.
And uh... I did this.
Cut to Spider-Man dancing on the street, exactly like in the
movie Spider-Man 3.
We don’t really talk about this.
A THREE PANEL SPLIT SCREEN: shots of Spider-Man’s “products”:
Look, I’m a comic book, I’m a
cereal, did a Christmas album. I
have an excellent theme song.
And a so-so popsicle. I mean, I’ve
MATCH CUT -- Peter, PINNED to a WALL by a mechanical tentacle
arm. KINGPIN punches Peter. GREEN GOBLIN fights Peter.
But after everything, I still love
being Spider-Man. I mean, who
Peter runs toward a SUPER-COLLIDER, something we’ll see quite
soon. Peter SLAMMED TO THE GROUND.
So no matter how many hits I take,
I always find a way to come back.
Peter GETS UP... in a shot that we will also remember, RIGHT
BEFORE GOBLIN GRABS HIM.
The collider EXPLOLDING, the force of the blast rippling
through New York.
Because the only thing standing
between this city and oblivion is
me. There’s only one Spid
Are you finished packing for
Yeah! Just ironing my last shirt!
Reveal his EMPTY BAG. He is NOT PACKED. He’s been AVOIDING
--He FLIES around the room, tossing VARIOUS ITEMS into the
suitcase, throwing on a BLUE UNIFORM JACKET, the camera
catching other childhood details--
C’mon, you a grown man now! Let
show these teachers that. Let’s go!
INT. MILES’ APARTMENT - LIVING ROOM
BAM! The door flies open. FAST-PACED, Miles enters the living
room, where his parents get ready for the day.
Where’s my laptop?
¿Donde le dejaste?
¡Yo no se!
--If you want me to drive you we
gotta go now--
--No Dad, I’ll walk!--
Personal chauffeur going once-
Ay Maria, este nene me tiene loca!
Miles grabs food. Mom and dad frantically cross behind him.
Miles, gotta go!!
In a minute!
IN A MINUTE--
EXT. STOOP - MORNING
Rio SMOTHERS an embarrassed Miles wi
OLD FRIEND 2
--Miles! ¿Te va bien en la escuela?-
--Seguro que si--
OLD FRIEND 3
Yo, Miles did you feel that
earthquake last night?
What are you talking about? I slept
like a baby last night.
OLD FRIEND 5
How’s that new school?
OLD FRIEND 5
We miss you, Miles!
You miss me? I still live here!
Wait, you miss me?
TIME CUT: Miles RUNS DOWN THE STREET, SLAPS his HOMEMADE
STICKERS on some things, ends by SLAPPING a STOP SIGN, making
a LOUD CLANG--
--but he trips on his shoe laces and falls into the street--
--POLICE LIGHTS FLASH along with the signature BWOOP BWOOP.
(knows what’s coming)
SEQ. 0425 - SITTING BACK THERE “SBT”
EXT. BROOKLYN - MORNING
The POLICE CAR moves through the neighborhood. Miles is in
the back seat. 1010 WINS plays.
Seriously, Dad, walking would have
Reveal Jefferson driving. Miles' dad is a COP!
You can walk plenty on Saturday
when you peel those stick
Jefferson shakes his head, disapproving, turns off the radio.
Spider-Man. I mean this guy swings
in once a day zip zap zop in his
little mask and answers to no one,
And meanwhile my guys are out
there, lives on the line--
SCHOOL KIDS run alongside the car looking at Miles, who
slinks down. They bang on the window, teasing Miles, “you get
--no masks, we show our
--Oh no! Dad, speed up, I
know these kids--
--You know, with great ability
comes great accountability--
That’s not even how the saying
--I do like his cereal though, I’ll
give him that--
Jeff stops the car. The teens reach Miles’ window.
Yo Miles! You get arrested?
--Oh my gosh. Don’t cops run red
Some do... but not your Dad!
EXT. NEW YORK - MORNING
The car drives up right under the Brooklyn Bridge, to a
school overlooking MANHATTAN, which LOOMS across the water.
EXT. VISIONS ACADEMY - MORNING
The car pulls up. Miles sits, not wanting to go in.
Why can’t I go back to Brooklyn
(raises his eyebrows)
Miles, you’ve given it two weeks.
We’re not having this conversation.
--I just think that this new school
--and I would prefer to be at a
normal school among the people.
The people? These are your people!
--I'm only here ‘cause I won that
No way. You passed the entry test
just like everybody else, ok! You
have an opportunity here, you wanna
blow that, huh? You want to end up
like your Uncle?
(under his breath)
--What’s wrong with Uncle Aaron?
He’s a good guy--
--Jefferson FLINCHES, angered. Reins it in.
...We all make choices in life--
--It doesn't feel like I have a
choice right now--
Tension fills the car. They sit in silence for a beat.
Miles gets out of the car and opens the front door to get his
bag Jefferson staring through his rearview mirror--
I love you, Miles.
Yeah, I know, Dad. See you Friday--
--Miles shuts the door and walks away. Jefferson watches,
bummed at the state of the relationship. He lifts his P.A.
JEFFERSON (INTO P.A.)
You gotta say I love you back.
Dad are you serious?
I wanna hear it.
You wanna hear me say it--
--I love you, Dad.
--You’re dropping me off at a
--I love you Dad.
Look at this place--
--Dad, I love you.
Dad, I love you.
JEFFERSON (INTO P.A.)
That’s a copy. Tie your shoes
SEQ. 0200 - THE LOTTERY WINNER “TLW”
INT. VISIONS ACADEMY - MORNING
PAN UP from UNTIED SHOES -- Miles clocks them but defiantly
DOES NOT TIE THEM--
--Miles walks through a LOBBY filled with TALLER KIDS in
IDENTICAL BLUE UNIFORMS. A cutting-edge LAB SCHOOL in a
converted industrial building.
I love you, Dad!
In a SEA OF BLUE, Miles awkwardly tries to interact like he
was on his street but everyone's so focused.
Hey good morning. How you doing?...
Weekend was short, huh?
(he turns to another kid)
Oh my gosh this is embarrassing, we
wore the same jacket--
MILES P.O.V. -- The UNIFORMED KIDS just pass by. Miles is
--Your shoe’s untied.
Yeah, I’m aware. It’s a choice.
And as his SHOULDERS DROOP he turns to walk into--
INT. VISIONS ACADEMY - MONTAGE
--A MATH TEACHER in front of a BAFFLING FORMULA.
--Who can solve this for XY?--
--A LOGIC TEACHER in front of an ELABORATE PROOF.
--And that is known as a syllogism.
--IN JUMPCUTS Miles walks back and forth across the hallway.
Each time he is holding more paper and books in his arms,
getting more and more WEIGHED DOWN.
SPANISH TEACHER (V.O.)
--en este clase, se habla
LITERATURE TEACHER (V.O.)
--Tonight, read two chapters of
SCIENCE TEACHER (V.O.)
--I’m giving you a take-home quiz
on volumetric pressure--
HEALTH TEACHER (V.O.)
--a five page essay with your
VARIOUS TEACHERS (O.S.)
Workers Party/ Take-home Work/
Industrial Revolution/ Incapable/
An enormous change/ Unstoppable--
--The MONTAGE BUILDS, a MULTI-PANELLED FLURRY--
PRELAP: A BELL RINGS
He runs through the EMPTYING HALLWAYS. END MONTAGE.
INT. VISIONS ACADEMY CLASSROOM - DAY
Students sit in a DARKENED CLASSROOM, lit only by a large
screen playing a DOCUMENTARY.
--countless other possibilities.
There could be a universe where I
am wearing red. Or wearing leather
The door BURSTS OPEN -- MILES, out of breath, is silhouetted
in the doorway.
The TEACHER FLIPS THE LIGHTS on. STUDENTS blink in the bright
light and grumble.
Mr. Morales, moving in the dark.
You’re late again.
Einstein said time was relative,
right? Maybe I’m not late. Maybe
you guys are early.
Miles’ joke is met with unamused SILENCE. Except for a single
TITTER from a NEW GIRL.
Sorry. It was just so quiet.
Would you like to keep standing
there or do you want to sit down?
Someone HITS THE LIGHTS. In the dark, Miles awkwardly makes
his way to his seat, BANGS into a desk in the dark.
Onscreen is a PHYSICIST, identified as “Director, Alchemax
Laboratories.” She’s the consummate nerd and AMPED about
Our universe is in fact one of many
parallel universes happening at the
exact same time. Thanks to everyone
here at the Fisk Family Foundation
for the Sciences, I will prove they
exist when I build my
supercollider. All I need is 10
billion dollars. Chump change,
ON MILES, he BONKS INTO THE DESK of a NEW GIRL, paying rapt
attention and sits down at the desk beside her.
Miles checks out the girl, who catches him looking. Miles
looks away. Looks back -- she’s still looking.
I liked your joke.
I mean, it wasn’t funny, that’s why
I laughed. But it was smart, so I
(taken aback, then)
I don’t think I’ve seen you before--
--Ms. Calleros SHUSHES Miles, cutting him off.
Miles sits -- checks out the new girl but she’s again
focussed on the documentary. Miles is INTRIGUED.
Every choice that we make, would
create countless other
possibilities. A What-if to
INT. VISIONS ACADEMY CLASSROOM - LATER
Miles stands in front of Ms. Calleros’ desk as she slides a
zero with a 0/100 written on it.
A zero? A few more of those and you
probably have to kick me outta here
huh? Maybe I’m just not right for
If a person wearing a blind fold
picked the answers on a true or
false quiz at random, do you know
what score they would get?
The only way to get all the answers
wrong, is to know which answers
were right. You’re trying to quit.
And I’m not going to let you. I’m
assigning you a personal essay. Not
about physics, but about you and
what kind of person you want to be.
INT. DORM ROOM - NIGHT
Miles stares at his STACK OF HOMEWORK. He takes out a legal
pad to start on his Great Expectations paper. He sighs.
Frustrated, Miles looks out the window for a beat.
Miles SMILES -- he has a MISCHIEVOUS IDEA.
SEQ. 0500 - A NIGHT WITH AARON “NWA”
EXT. BROOKLYN - NIGHT
Miles moves down a street, alive with nighttime city energy.
Once again the CAREFREE kid he yearns to be. Moving AWAY from
the Manhattan skyline and turning into--
--AN ALLEY, where he sees a light on in the top apartment.
INT. UNCLE AARON'S APARTMENT - NIGHT
UNCLE AARON is texting on his couch when he receives a
picture text of him, texting, from 1 second ago. Uncle Aaron
looks at his window and sees Miles--
Uncle Aaroooooon! Hey! Were you
Miles PRESSES HIS FACE UP AGAINST THE WINDOW making a funny
TIME CUT -- Aaron washes dishes as Miles SPARS with Aaron’s
PUNCHING BAG not-very-competently:
You want that, huh? Unh. Unh.
What’s up with school?
Going great. Got tons of friends.
You can't tell me it’s all that bad
there... smart girls is where it’s
at. Place must be full of 'em.
Aaron walks over to the punching bag and holds it for Miles.
No, there’s no one. There’s no one.
Aaron walks over to the microwave to get some popcorn.
...Yo I cannot have a nephew of
mine on the streets with no game.
I got game!
There was a new girl, actually,
she's kinda into me. You know how
What's her name?
Miles sits on the couch, and SCRIBBLES in his notebook.
--You know we... this is... we’re
laying down the ground work right
Uncle Aaron reacts, amused by Miles effort to sound cool.
You know about the shoulder touch?
Of course I do! But tell me anyway.
Tomorrow find that girl, walk up to
her and be like...
(does shoulder touch)
You serious Uncle Aaron?
I'm telling you man, it's science.
So walk up to her and be like...
No no no no... like hey...
You sure you’re my nephew, man?
Miles’ phone vibrates.
UNCLE AARON (CONT’D)
Is that her?
Miles has a text from Dad: “Done with that homework?”
(checking his phone)
I should probably go. Still got a
paper to do tonight.
Aaron sees this text and then casually but deliberately
changes the subject to Miles’ drawings in his notebook.
--Yo, you’ve been holding out on
me. You throw these up yet?
No, man, you know my da
INT. SUBWAY TUNNEL - NIGHT
Aaron and Miles walk deeper and deeper down the tunnels and
approach an ELECTRIFIED floor-to-ceiling FENCE. RACK TO an
AlCHEMAX PRIVATE PROPERTY SIGN, and other HIGH SECURITY
PARAPHERNALIA. Someone really wants people to stay out.
Aaron expertly CLIMBS A FENCE, drops down on the other side.
Miles climbs the fence. We STAY ON AARON as we hear Miles
struggle. Finally Miles lands next to Aaron.
Uncle Aaron laughs.
Yeah man I knew we were related.
INT. ABANDONED SUBWAY TUNNEL - NIGHT
Aaron leads Miles into a huge space. Empty walls and
spiderwebs as far as the eye can see.
(then, for the echoes)
BROOKLYN! Brooklyn! Brooklyn!
The room is full of BEAUTIFUL STREET ART -- it’s a secret
There’s a lot of history on these
This is so fresh.
Aaron gestures to a wall that’s been RECENTLY CLEANED AND
PREPPED...clearly by Aaron.
Aaron smiles, leans down to his BAG and unzips it, revealing
KRYLON SPRAY PAINT CANS. He tosses a can to Miles. Presses
PLAY on a stereo. Miles SMILES--
--and starts painting. Aaron turns over a BENCH.
Now you’re on your own, Miles. (then)
Whoa, slow down a little... that's
better... that’s perfect.
Unbeknownst to them, a faintly glowing SPIDER descends on a
web, towards the ground and towards the cans!
UNCLE AARON (CONT’D)
The real Miles, comin’ out of
hiding. Now you can cut that line
with another color. That’s it...
CUT TO Miles on Uncle Aaron’s shoulders. For a beat
afterward, they paint TOGETHER.
You want drips? ‘Cause if you do,
that’s cool, but if you don’t you
gotta keep it moving...
Aaron traces Miles’ silhouette on the wall.
Miles steps back, admiring his work. A STRIKING PIECE, built
around Miles silouette with nothing painted inside it. A
BLANK. “No Expectations” written above.
Is it too crazy?
No man. Miles I see exactly what
you’re doing here, man.
Miles smiles. So happy to finally be seen.
UNCLE AARON (CONT’D)
Yeah. You know me and your Dad used
to do this back in the day.
UNCLE AARON (CONT'D)
It’s true. Then he took on the cop
thing... and I don’t know. He’s a
good guy, just... you know what I’m
Aaron’s phone VIBRATES, he READS a message. A shadow across
UNCLE AARON (CONT’D)
All right, come on man. I gotta
Aaron walks out of the tunnel leaving Miles alone. Miles
takes one last look at their PAINTING and takes a picture of
it on his phone.
There's the SPIDER, on the back of Miles’ hand. It BITES him!
WE JUMP INTO PSYCHEDELIC 2D ANIMATION, watching the VENOM
make it’s way into MILES’ BLOOD STREAM, BUILDING UNTIL--
--Miles flicks the spider and it falls off his hand.
UNCLE AARON (CONT’D)
Miles, let’s go!
Miles, hiding the bite, runs to join his Uncle.
SEQ. 0700 - PUBERTY “PUB”
INT. DORM ROOM - NIGHT
TIME LAPSE: As the moon rises, Miles shifts positions. It’s a
restless sleep, the spider-bite faintly glows, Miles starts
While Miles tosses and turns, his roomate Ganke works on his
computer, taking a break to read “The True Life Tales of
Spider-Man” comic book.
INT. DORM ROOM - MORNING
Miles gets up and puts his pants on. They are too short.
That's weird. My pants shrank.
The words "that's weird" are VISUALIZED onscreen. Miles looks
up, SURPRISED by the sound of his own Spider-Man voice-over.
I think I hit puberty.
Ganke stops typing at this laptop, eyes wide. He quickly
resumes his work as the words “I should have kept that to
myself” appear thought-bubbled next to Miles.
SEQ. 0730 - WHY AM I SO SWEATY? “SWT”
INT. VISIONS ACADEMY - HALLWAY - DAY
Miles walks the halls, awkwardly trying to pull down his
pants that are now suddenly too short for him. As he speaks
HIS THOUGHTS APPEAR IN THREE DIMENSIONAL SPACE BEHIND HIM.
I gotta get new pants. Wait, why is
the voice in my head so loud?
--His strut is interrupted by a high-pitched WHINE that STOPS
when he bumps into the NEW GIRL FROM PHYSICS CLASS.
Oh! Are you okay?
Why am I so sweaty???
Why are you so sweaty?
It's a puberty thing. I don't know
why I said that. I’m not going
through puberty. I did. But I’m
(”cool” and deep voice)
I’m a man.
(tries to be suave)
--So you're, like, new here, right?
We got that in common.
Yeah, that’s one thing.
Cool, yeah. I’m Miles.
Wait, your name is Gwanda?
Yes, it’s African. I'm South
African. No accent though, cause I
was raised here.
Gwanda continues, though her voice FADES AWAY...
Do the shoulder touch now! Before
she walks away!
In SLOW MOTION, Miles' hand heads toward Gwanda's shoulder as
she watches its slow, deliberate journey.
Why is this so scary? Am I doing
this in slow motion or does it just
feel that way?
...I'm kidding. It's Wanda. No G.
The hand lands. Beat.
(”cool” and deep voice)
OK then. I’ll see you around.
Oh. See you.
Miles is mortified. Wanda turns to leave but is jerked back
Sorry... um... oh crap--
--Hey! Um, can you let go
please? Ow ow ow ow ow, calm
down, it’s fine--
--I can't... let... go...
Miles is STUCK to her. He tries to unstick himself but it
keeps getting worse. Now Wanda's hair is involved.
Miles, let go!
I'm working on it. It's just
I don’t think you know what puberty
is! Just relax.
Okay, I have a plan.
I’m going to pull REALLY
That’s a terrible plan.
--Don’t do this!--
Wanda finally has enough and FLIPS Miles, in full view of
dozens of students. Miles SCREAMS.
Pre-lap: An electric razor BUZZES.
INT. NURSE'S OFFICE - LATER
Miles looks on as his hand is freed from Wanda’s hair.
Miles’ expression tells us her hair is ravaged. And it is.
Nice to meet you.
She won’t even look at him.
Sure. Total pleasure.
INT. VISIONS ACADEMY - HALLWAY - CONTINUOUS
Exiting, Miles balls his hair-covered hands and puts them in
his pockets. He walks the halls, mortified.
No one saw. It’s ok. No one knows.
No one knows.
(everyone is staring)
Everyone knows. Everyone knows!
The sentence “EVERYONE KNOWS” appears behind him, giant
letters. The period appears last like a CANNONBALL.
They’re talking about me. They saw
everything. He knows. She knows.
(distracted by a tall
Wow. She's super tall. Why is he
smiling? Am I the weird guy now?
What am I doing? How do I stop? Can
they hear my thoughts? Why are all
my thoughts so loud?!
The SCHOOL SECURITY GUARD appears--
--Hey! I know you snuck out last
(to the security guard)
Not that dumb.
SEQ. 0790 - SPIDER-MAN SYMPTOMS “SMS”
--Panicking, Miles TAKES OFF RUNNING.
Miles rounds a corner and runs down the hall trying.
He finds an open door and runs into:
INT. OFFICE - CONTINUOUS
Miles slams the door behind him.
You’re okay. You’re okay. You’re
okay. He’ll never find you.
He SPINS to LOOK AROUND THE OFFICE, and sees, to his horror,
a PHOTO OF THE SECURITY GUARD AND HIS BUDDIES.
EXT. SECURITY OFFICE
The guard reaches the door, starts to bang. We now see the
sign on the door: SECURITY OFFICE.
INSIDE THE OFFICE
Miles is stuck, yanking on the door. His HAND pulls away,
ripping off the DOOR'S VENEER.
He stands, his hands sticking to his shirt and accidentally
YANKING IT OVER HIS EYES.
SECURITY GUARD (O.S.)
What are you doing in my office
Morales?! Morales! Open up!
Unable to see he RUNS DIRECTLY INTO A BOOKSHELF, then sticks
to it, pulling it down IN FRONT OF THE DOOR. He hits the
laptop and Spider-man’s Christmas song (”Spidey Bells”)
starts to play.
MILES (VO/THOUGHT BUBBLE)
Why is this happening?
Outside in the hallway, the security guard notices the kids
reacting to the song playing from his office.
It’s my kids playlist.
--Miles TRIPS and ROLLS UP THE WALL -- circling the four
walls like a dervish, he sticks to the ceiling and “break
SECURITY GUARD (CONT’D)
MILES (V.O./THOUGHT BALLOON)
He falls onto a DESK CHAIR and then ROLLS OUT THE WINDOW!
OUTSIDE THE BUILDING
Miles sticks straight out his window sill, sticky feet the
only thing preventing him from falling down.
MILES (V.O./THOUGHT BUBBLE) (CONT’D)
Keep sticking, Miles!
Miles struggles to get inside. He rolls onto an ADJACENT
WINDOW where A FULL CLASSROOM of TRANSFIXED STUDENTS doesn’t
notice the horrified Miles on the window--
....what Hofstadter is
suggesting... is that we... look
--Miles rolls AROUND THE BUILDING, rounding a corner --
Suddenly BIRDS fly into him, and somehow become STUCK TO HIS
HANDS as they FLAP WILDLY, PECKING AT HIS EYES--
INSIDE THE GLASS HALLWAY, we find WANDA, watching Miles, a
BACK WITH MILES, rounding a corner-- He’s back at his dorm
IN HIS ROOM, Miles makes his way through his window to the
FLOOR. He looks up, breath heaving as a SPIDER-MAN COMIC
floats down onto his face. (The True Life Tales of SpiderMan)
Miles lifts the comic -- it rips a bit -- and looks at it.
The two-page spread contains panels IDENTICAL TO WHAT MILES
JUST EXPERIENCED: A Spider bite. Peter Parker pulling on the
door ("Why is this happening?", “Please stop sticking!”),
rolling out the window, and finally lying the floor, exactly
where Miles is.
How could there be two Spider-Men?
There can’t be two Spider-Men.
SEQ. 1100 - I DON’T WANT TO BE A SUPERHERO “IDW”
SPLASH PAGE: THE TWO SPIDER-MEN
On the cover: Miles leans against a glass building, 20
stories up. The REAL SPIDER-MAN is his reflection, but he’s
bigger and cooler looking.
EXT. BROOKLYN STREET - DUSK
Miles races down the street. A phone RINGS.
Come on Uncle Aaron. Pick up. Pick
UNCLE AARON (PHONE MESSAGE)
--Yo, it’s Aaron. I'm outta town
for a few days. Hit you when I'm
His thoughts racing in V.O.:
No nononono. It's not possible--
--The THOUGHT BUBBLE “NO’S” FLY OFF BEHIND HIM--
It's just puberty, it’s a normal
spider, and I'm a normal kid--
--SCREEEEEEEEECCCHHH!!!! Miles races into the path of an
ONCOMING CAR, but reflexes kick in and he VAULTS over it --
an INSANE SUPER-HEROIC leap that lands him twenty feet away.
AMAZED PASSERSBY CHEER.
Miles continues on, more freaked out than ever.
SEQ. 1150 - BACK THROUGH THE TUNNELS “BTT”
ONSCREEN COMIC BOOK BOXES: “Later...Miles searches for
INT. SUBWAY TRAIN - NIGHT
Miles rides the subway.
I gotta tell someone.
He scrolls to his DAD’s number. He thinks to himself for a
beat, then DECIDES AGAINST IT.
INT. SUBWAY STATION - NIGHT
He exits the subway, turns toward the DARK TUNNEL he and
Uncle Aaron walked into.
You’re being crazy Miles. You’re
INT. ABANDONED SUBWAY TUNNEL - NIGHT
The MURAL Miles made is still here.
Find the spider. You’ll see.
The DEAD SPIDER is there. Miles flips it over. It looks WEIRD
It's a normal spider. It’s like
boring how normal the spider is...
The spider GLITCHES making Miles jump back.
Suddenly, Miles hears a RUMBLE. He stands, STARTLED. The
rumble STOPS. It appears to be coming from a PITCH BLACK
ABANDONED TUNNEL. A surge of SPIDER-SENSE. Overwhelming.
MILES (V.O.) (CONT’D)
Why is this happening to me?
SEQ. 1200 - ASSEMBLY ROOM FIGHT “ARF”
INT. PITCH BLACK TUNNEL
Miles shines his light into darkness. This is SCARY. A LONG,
BLUE TUBE, stamped ALCHEMAX, arcs into the DISTANCE, HUMMING.
Miles’ spider-sense continues to direct him.
Another surge of SPIDER-SENSE hits Miles and we hear
competing thoughts in his head.
Slow down!/What am I doing? What am
Miles picks up the pace, jogs around the corner, where Miles
TURNS, a BIG SURGE OF SPIDER-SENSE and multiple voices are
Look out./I don’t want to be a
MYSTERIOUS VOICE #1
--You’re like me--
MYSTERIOUS VOICE #2
--That’s all it is Miles.--
MYSTERIOUS VOICE #3
--You’re like me--
MYSTERIOUS VOICE #4
--WHAM!!!!! A SUBWAY CAR flies towards him from the next room
and SMASHES AGAINST THE WALL BESIDE HIM!
INT. SUPERCOLLIDER STAGING CHAMBER - CONTINUOUS
A massive staging room containing Alchemax EQUIPMENT.
ZOOM IN ON: SPIDER-MAN. In mid-flight. Backwards. He wrecks
against some painful looking equipment.
ON MILES, TERRIFIED. What's happening?!
Norman, listen to me.
I cannot let you open a portal to
another dimension! Brooklyn is not
zoned for that!
PAN to reveal GREEN GOBLIN, a 25' beast with massive wings.
He unfurls a big BIG BLUE TONGUE.
It’s not up to me.
Is that Green Goblin!?
Why won’t you quit?!
I don’t know I guess I like
Brooklyn not being sucked into a
I think I’m gonna go...
Staten Island maybe, NOT Brooklyn!
As Miles turns to run, A GIANT BEAM CRASHES INTO THE ROOM.
Miles FALLS ON TOP OF IT as it swings back out into the room
where Goblin and Spider-Man are FIGHTING. Miles hangs onto
the beam for dear life.
Miles is tossed around the room as Goblin and Spider-Man
Green Goblin throws CLUSTER BOMBS as Spider-man swings around
them, and Miles avoids the explosion but now he's EXPOSED.
This is WAY more real in person.
He runs down a MASSIVE HALLWAY, away from the battle. Miles
catches himself before tumbling over the end of the hallway
into a giant room.
SEQ. 1210 - MEET KINGPIN “MKP”
INT. SUPERCOLLIDER ROOM
He is now in an ENORMOUS CHAMBER containing a SUPERCOLLIDER.
Miles looks around the room, confused.
What is this place?--
--Spider-Man and Goblin BURST through doors above him--
--Miles falls STRAIGHT DOWN, but Spidey spots Miles and--
--swings him safely away, high and far from the action. They
are on an OBSERVATION LEDGE overlooking the collider chamber.
A beat as they appraise each other. Then:
Did you know your shoes are untied?
This is a onesie so I don’t really
have to worry about it.
A beat. Spidey senses something in Miles. Their spider-senses
RESONATE. Like a mind meld.
I thought I was the only one.
You’re like me.
I don’t want to be.
I don’t think you have a choice,
Got a lot going through your head,
You’re gonna be fine. I can help
you. If you stick around, I can
show you the ropes.
I just need to destroy this big
machine real quick before the space
time continuum collapses. Don’t
move. See you in a bit--
--IN AN AMAZING, MIND-BOGGLING MO
He RIPS THE PANEL OUT, reaches in, pulling out COMPLICATED
WIRING. He pulls a STRANGE COMPUTERIZED KEY out of his suit
and tries to plug it INTO A HANGING PORT. Miles watches,
Spider-Man tries to put the key in the port, but it’s the
wrong side, he flips it around, that’s wrong too somehow.
I always get this wrong.
As he finally gets it-- a SURGE OF SPIDER-SENSE--
--A PURPLE BLUR streaks overhead. TWO PUNCHES from nowhere.
Dazed, Spider-Man looks up and sees a lanky opponent in a
purple MASK and SUIT wearing mechanized GLOVES and BOOTS.
It's THE PROWLER.
As they FLY ACROSS THE ROOM, FIGHTING--
Prowler! Man, I was in the middle
Prowler THROWS HIM HARD TO THE GROUND.
I am so tired...
Prowler lunges towards Spider-Man but Spider-Man expertly
dodges the claws and spinning rocket boot kicks--
Are you mad at me? I feel like
you’re mad at me.
Miles watches from down below, helpless. He SNAPS a picture
on his cell phone.
Is that all you got?
--The GREEN GOBLIN appears and pins Spider-Man to the ground.
His giant blue tongue lashes around angrily, hitting SpiderMan with GIANT GOBS OF SPIT.
Uhh, so gross.
MILES (V.O./THOUGHT BUBBLES)
I should go up there and help him!
Who am I kidding, I should not do
PRELAP: THE SOUND OF LOUD, DELIBERATE FOOTSTEPS. THE CLICKING
OF A PEN.
INT. CONTROL ROOM
TERRIFIED SCIENTISTS work as SOMETHING HUGE walks through the
room from behind them.
REVEAL KINGPIN, an elaborately-tailored HULK OF A MAN. He
walks through the control room towards the windows that face
out over the collider room.
(creepily singing spiderman theme)
Dooby do, dooby do. Watch out, here
comes the spider-man!
(then, over a P.A.)
You like my new toy? It cost me a
fortune. But hey, you can’t take it
with you, right? You came all this
way. Watch the test. It’s a hell of
a freakin’ light show, you’re gonna
No! No! Don’t do this! Stop! You
don’t know what it can do, it’ll
kill us all!
The collider ROARS ON, lights MOVING UP THE WALLS toward the
top, as it CRESCENDOES WITH-- CLUNK! A TINY ATMOSPHERIC METER
in a BOX lowers down, blinking, with a TINNY WHIR...
Spider-Man confused as--the SENSOR LOCKS INTO PLACE.
--BLAM! The collider behind Spidey ACTIVATES, firing PARTICLE
BEAMS at the BOX, which FREAKS OUT, it’s readings ON HAYWIRE.
IT’S CRAZY LOOKING.
Kingpin watches, a huge smile. A DREAM COMING TRUE. The
scientists are growing EXCITED--
SCIENTIST 3 (O.S.)
The portal is opening.
FEMALE PHYSICIST VOICE (O.S.)
I see multiple dimensions
FEMALE PHYSICIST VOICE (O.S.)
That was 3... 4... and 5 separate
SCIENTIST 4 (O.S.)
It’s unstable... we should stop--
EXT. BROOKLYN - SAME TIME
A Brooklynite looks up from a quivering latte at FOAM
A minor EARTHQUAKE shakes Brooklyn. But this is no ordinary
earthquake. Weird colors, weird blurring. 25 TRAFFIC LIGHTS
vibrating in the same space. 25 DIFFERENT-LOOKING CHRYSLER
BUILDINGS vibrating in the same space. As we’ll later learn
this is a “dimensional quake.” Very dangerous. But it looks
INSIDE THE COLLIDER ROOM
Spider-Man struggles as Goblin continues to hold him onto the
ground. The ceiling tiles begin to shake, falling onto Goblin-
Norm, what’s your take on head
(it hits Goblin)
--I tried to warn you, pal.
Spidey jumps towards the collider. BUT--
Goblin rises, flies, then GRABS Spider-Man and SHOVES HIM
into the beam/tiny portal. The beam now OUT OF CONTROL.
Goblin, no! Get him out of there!
Uh Oh. Goblin pushes Spidey's head INTO THE BEAM.
PETER'S POV -- PSYCHEDELIC LIGHTS and UNDULATING THREADS. We
don’t know it yet but we are seeing a portal to the
multiverse. SPIDEY starts to GLITCH STRANGELY--
--Spidey regains control, PULLING GOBLIN into the beam then A
HUGE ENERGY PULSE BURSTS OUT FROM THE COLLIDER, knocking
OUTSIDE, the PULSE WHOOSHES THROUGH THE CITY, KNOCKING THE
LIGHTS OUT TEMPORARILY--
SEQ. 1220 - DEATH OF SPIDER-MAN “DOS”
INT. SUPERCOLLIDER STAGING AREA - INTERCUT
The PULSE wrecks the chamber. Miles has FALLEN THROUGH A HOLE
IN THE FLOOR, smoke billowing everywhere.
Miles scrambles by the remains of Green Goblin, crushed by
some heavy machinery: DEAD.
--Miles reaches A very injured SPIDER-MAN.
Hey! Are you okay???
(no, but plays it off)
I’m fine, I’m fine. Just resting.
Can’t you get up?
Yeah, yeah I always get up...
The coughing’s probably not a good
NOISES FROM ABOVE, shadows. Kingpin’s thugs have discovered
Listen, we gotta team up here, we
don’t have that much time...
--Spider-Man hands the SHUTDOWN KEY to Miles--
From Wikipedia, the free encyclopedia
"Trolling" redirects here. For other uses, see Troll (disambiguation).
"Do not feed the troll" redirects here. For the Wikipedia advice, see Wikipedia:Deny recognition.
It has been suggested that Shitposting be merged into this article. (Discuss) Proposed since January 2017.
In Internet slang, a troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people, by posting inflammatory, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, or blog) with the intent of provoking readers into an emotional response or of otherwise disrupting normal, on-topic discussion, often for the troll's amusement.
This sense of both the noun and the verb "troll" is associated with Internet discourse, but also has been used more widely. Media attention in recent years has equated trolling with online harassment. For example, the mass media have used "troll" to mean "a person who defaces Internet tribute sites with the aim of causing grief to families." In addition, depictions of trolling have been included in popular fictional works, such as the HBO television program The Newsroom, in which a main character encounters harassing persons online and tries to infiltrate their circles by posting negative sexual comments.
2 Origin and etymology
2.1 In other languages
3 Trolling, identity, and anonymity
4 Corporate, political, and special interest sponsored trolls
5 Psychological characteristics
6 Concern troll
7 Troll sites
8 Media coverage and controversy
8.2 United Kingdom
8.3 United States
10 See also
12 Further reading
13 External links
13.1 Trolling advocacy and safety
13.2 Background and definitions
13.3 Academic and debate
The advice to ignore rather than engage with a troll is sometimes phrased as "Please do not feed the trolls."
Application of the term troll is subjective. Some readers may characterize a post as trolling, while others may regard the same post as a legitimate contribution to the discussion, even if controversial. Like any pejorative term, it can be used as an ad hominem attack, suggesting a negative motivation.
As noted in an OS News article titled "Why People Troll and How to Stop Them" (25 January 2012), "The traditional definition of trolling includes intent. That is, trolls purposely disrupt forums. This definition is too narrow. Whether someone intends to disrupt a thread or not, the results are the same if they do." Others have addressed the same issue, e.g., Claire Hardaker, in her Ph.D. thesis "Trolling in asynchronous computer-mediated communication: From user discussions to academic definitions." Popular recognition of the existence (and prevalence) of non-deliberate, "accidental trolls", has been documented widely, in sources as diverse as Nicole Sullivan's keynote speech at the 2012 Fluent Conference, titled "Don't Feed the Trolls" Gizmodo, online opinions on the subject written by Silicon Valley executives and comics.
Regardless of the circumstances, controversial posts may attract a particularly strong response from those unfamiliar with the robust dialogue found in some online, rather than physical, communities. Experienced participants in online forums know that the most effective way to discourage a troll is usually to ignore it, because responding tends to encourage trolls to continue disruptive posts – hence the often-seen warning: "Please do not feed the trolls".
The "trollface" is an image occasionally used to indicate trolling in Internet culture.
At times, the word can be abused to refer to anyone with controversial opinions they disagree with. Such usages goes against the ordinary meaning of troll in multiple ways. Most importantly, trolls don't actually believe the controversial views they claim. Farhad Manjoo criticises this view, noting that if the person really is trolling, they are a lot more intelligent than their critics would believe.
Origin and etymology
There are competing theories of where and when "troll" was first used in Internet slang, with numerous unattested accounts of BBS and UseNet origins in the early 1980s or before.
The English noun "troll" in the standard sense of ugly dwarf or giant dates to 1610 and comes from the Old Norse word "troll" meaning giant or demon. The word evokes the trolls of Scandinavian folklore and children's tales: antisocial, quarrelsome and slow-witted creatures which make life difficult for travellers.
In modern English usage, "trolling" may describe the fishing technique of slowly dragging a lure or baited hook from a moving boat whereas trawling describes the generally commercial act of dragging a fishing net. Early non-Internet slang use of "trolling" can be found in the military: by 1972 the term "trolling for MiGs" was documented in use by US Navy pilots in Vietnam. It referred to use of "...decoys, with the mission of drawing...fire away..."
The contemporary use of the term is alleged to have appeared on the Internet in the late 1980s, but the earliest known attestation according to the Oxford English Dictionary is in 1992.
The context of the quote cited in the Oxford English Dictionary sets the origin in Usenet in the early 1990s as in the phrase "trolling for newbies", as used in alt.folklore.urban (AFU). Commonly, what is meant is a relatively gentle inside joke by veteran users, presenting questions or topics that had been so overdone that only a new user would respond to them earnestly. For example, a veteran of the group might make a post on the common misconception that glass flows over time. Long-time readers would both recognize the poster's name and know that the topic had been discussed a lot, but new subscribers to the group would not realize, and would thus respond. These types of trolls served as a practice to identify group insiders. This definition of trolling, considerably narrower than the modern understanding of the term, was considered a positive contribution. One of the most notorious AFU trollers, David Mikkelson, went on to create the urban folklore website Snopes.com.
By the late 1990s, alt.folklore.urban had such heavy traffic and participation that trolling of this sort was frowned upon. Others expanded the term to include the practice of playing a seriously misinformed or deluded user, even in newsgroups where one was not a regular; these were often attempts at humor rather than provocation. The noun troll usually referred to an act of trolling – or to the resulting discussion – rather than to the author, though some posts punned on the dual meaning of troll.
In other languages
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In Chinese, trolling is referred to as bái mù (Chinese: 白目; literally: "white eye"), which can be straightforwardly explained as "eyes without pupils", in the sense that whilst the pupil of the eye is used for vision, the white section of the eye cannot see, and trolling involves blindly talking nonsense over the internet, having total disregard to sensitivities or being oblivious to the situation at hand, akin to having eyes without pupils. An alternative term is bái làn (Chinese: 白爛; literally: "white rot"), which describes a post completely nonsensical and full of folly made to upset others, and derives from a Taiwanese slang term for the male genitalia, where genitalia that is pale white in colour represents that someone is young, and thus foolish. Both terms originate from Taiwan, and are also used in Hong Kong and mainland China. Another term, xiǎo bái (Chinese: 小白; literally: "little white") is a derogatory term that refers to both bái mù and bái làn that is used on anonymous posting internet forums. Another common term for a troll used in mainland China is pēn zi (Chinese: 噴子; literally: "sprayer, spurter").
In Japanese, tsuri (釣り?) means "fishing" and refers to intentionally misleading posts whose only purpose is to get the readers to react, i.e. get trolled. arashi (荒らし?) means "laying waste" and can also be used to refer to simple spamming.
In Icelandic, þurs (a thurs) or tröll (a troll) may refer to trolls, the verbs þursa (to troll) or þursast (to be trolling, to troll about) may be used.
In Korean, nak-si (낚시) means "fishing", and is used to refer to Internet trolling attempts, as well as purposefully misleading post titles. A person who recognizes the troll after having responded (or, in case of a post title nak-si, having read the actual post) would often refer to himself as a caught fish.
In Portuguese, more commonly in its Brazilian variant, troll (produced [ˈtɾɔw] in most of Brazil as spelling pronunciation) is the usual term to denote internet trolls (examples of common derivate terms are trollismo or trollagem, "trolling", and the verb trollar, "to troll", which entered popular use), but an older expression, used by those which want to avoid anglicisms or slangs, is complexo do pombo enxadrista to denote trolling behavior, and pombos enxadristas (literally, "chessplayer pigeons") or simply pombos are the terms used to name the trolls. The terms are explained by an adage or popular saying: "Arguing with fulano (i.e., John Doe) is the same as playing chess with a pigeon: the pigeon defecates on the table, drop the pieces and simply fly, claiming victory."
In Thai, the term krian (เกรียน) has been adopted to address Internet trolls. According to the Royal Institute of Thailand, the term, which literally refers to a closely cropped hairstyle worn by schoolboys in Thailand, is from the behaviour of these schoolboys who usually gather to play online games and, during which, make annoying, disruptive, impolite, or unreasonable expressions. The term top krian (ตบเกรียน; "slap a cropped head") refers to the act of posting intellectual replies to refute and cause the messages of Internet trolls to be perceived as unintelligent.
In the Sinhala language, this is called ala kireema (අල කිරීම), which means "Turning it into Potatoes (Sabotage)". Sometimes it is used as ala vagaa kireema (අල වගා කිරීම) – "Planting Potatoes". People/Profiles who does trolling often are called "Potato Planters" – ala vagaakaruvan (අල වගාකරුවන්). This seems to be originated from university slang ala væda (අල වැඩ) which means "Potato business" is used for breaking the laws/codes of the university.
Trolling, identity, and anonymity
Early incidents of trolling were considered to be the same as flaming, but this has changed with modern usage by the news media to refer to the creation of any content that targets another person. The Internet dictionary NetLingo suggests there are four grades of trolling: playtime trolling, tactical trolling, strategic trolling, and domination trolling. The relationship between trolling and flaming was observed in open-access forums in California, on a series of modem-linked computers. CommuniTree was begun in 1978 but was closed in 1982 when accessed by high school teenagers, becoming a ground for trashing and abuse. Some psychologists have suggested that flaming would be caused by deindividuation or decreased self-evaluation: the anonymity of online postings would lead to disinhibition amongst individuals Others have suggested that although flaming and trolling is often unpleasant, it may be a form of normative behavior that expresses the social identity of a certain user group According to Tom Postmes, a professor of social and organisational psychology at the universities of Exeter, England, and Groningen, The Netherlands, and the author of Individuality and the Group, who has studied online behavior for 20 years, "Trolls aspire to violence, to the level of trouble they can cause in an environment. They want it to kick off. They want to promote antipathetic emotions of disgust and outrage, which morbidly gives them a sense of pleasure."
The practice of trolling has been documented by a number of academics as early as the 1990s. This included Steven Johnson in 1997 in the book, Interface Culture, and Judith Donath in 1999. Donath's paper outlines the ambiguity of identity in a disembodied "virtual community" such as Usenet:
In the physical world there is an inherent unity to the self, for the body provides a compelling and convenient definition of identity. The norm is: one body, one identity ... The virtual world is different. It is composed of information rather than matter.
Donath provides a concise overview of identity deception games which trade on the confusion between physical and epistemic community:
Trolling is a game about identity deception, albeit one that is played without the consent of most of the players. The troll attempts to pass as a legitimate participant, sharing the group's common interests and concerns; the newsgroups members, if they are cognizant of trolls and other identity deceptions, attempt to both distinguish real from trolling postings, and upon judging a poster a troll, make the offending poster leave the group. Their success at the former depends on how well they – and the troll – understand identity cues; their success at the latter depends on whether the troll's enjoyment is sufficiently diminished or outweighed by the costs imposed by the group.
Trolls can be costly in several ways. A troll can disrupt the discussion on a newsgroup, disseminate bad advice, and damage the feeling of trust in the newsgroup community. Furthermore, in a group that has become sensitized to trolling – where the rate of deception is high – many honestly naïve questions may be quickly rejected as trollings. This can be quite off-putting to the new user who upon venturing a first posting is immediately bombarded with angry accusations. Even if the accusation is unfounded, being branded a troll is quite damaging to one's online reputation.
Susan Herring and colleagues in "Searching for Safety Online: Managing 'Trolling' in a Feminist Forum" point out the difficulty inherent in monitoring trolling and maintaining freedom of speech in online communities: "harassment often arises in spaces known for their freedom, lack of censure, and experimental nature". Free speech may lead to tolerance of trolling behavior, complicating the members' efforts to maintain an open, yet supportive discussion area, especially for sensitive topics such as race, gender, and sexuality.
In an effort to reduce uncivil behavior by increasing accountability, many web sites (e.g. Reuters, Facebook, and Gizmodo) now require commenters to register their names and e-mail addresses.
Corporate, political, and special interest sponsored trolls
See also: troll army and Megaphone desktop tool
Investigative journalist Sharyl Attkisson is one of several in the media who has reported on the increasing trend for organizations to utilize trolls to manipulate public opinion as part and parcel of an Astroturfing initiative. Teams of sponsored trolls, sometimes referred to as sockpuppet armies, swarm a site to overwhelm any honest discourse and denigrate any who disagree with them. A 2012 Pew Center on the States presentation on Effective Messaging included two examples of social media posts by a recently launched "rapid response team" dedicated to promoting fluoridation of community water supplies. That same presentation also emphasized changing the topic of conversation as a winning strategy.
A 2016 study by Harvard political scientist Gary King reported that the Chinese government's 50 Cent Party creates 440 million pro-government social media posts per year. The report said that government employees were paid to create pro-government posts around the time of national holidays to avoid mass political protests. The Chinese Government ran an editorial in the state-funded Global Times defending censorship and 50c party trolls.
A 2016 study for the NATO Strategic Communications Centre of Excellence (NATO StratCom COE) on hybrid warfare notes that the Russian military intervention in Ukraine "demonstrated how fake identities and accounts were used to disseminate narratives through social media, blogs, and web commentaries in order to manipulate, harass, or deceive opponents."
Researcher Ben Radford wrote about the phenomenon of clowns in history and modern day in his book Bad Clowns and found that bad clowns have evolved into Internet trolls. They do not dress up as traditional clowns but, for their own amusement, they tease and exploit "human foibles" in order to speak the "truth" and gain a reaction. Like clowns in make-up, Internet trolls hide behind "anonymous accounts and fake usernames." In their eyes they are the trickster and are performing for a nameless audience via the Internet.
The neutrality of this section is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (August 2015) (Learn how and when to remove this template message)
A concern troll is a false flag pseudonym created by a user whose actual point of view is opposed to the one that the troll claims to hold. The concern troll posts in Web forums devoted to its declared point of view and attempts to sway the group's actions or opinions while claiming to share their goals, but with professed "concerns". The goal is to sow fear, uncertainty and doubt within the group. This is a particular case of sockpuppeting.
An example of this occurred in 2006 when Tad Furtado, a staffer for then-Congressman Charles Bass (R-NH), was caught posing as a "concerned" supporter of Bass' opponent, Democrat Paul Hodes, on several liberal New Hampshire blogs, using the pseudonyms "IndieNH" or "IndyNH". "IndyNH" expressed concern that Democrats might just be wasting their time or money on Hodes, because Bass was unbeatable. Hodes eventually won the election.
Although the term "concern troll" originated in discussions of online behavior, it now sees increasing use to describe similar behaviors that take place offline. For example, James Wolcott of Vanity Fair accused a conservative New York Daily News columnist of "concern troll" behavior in his efforts to downplay the Mark Foley scandal. Wolcott links what he calls concern trolls to what Saul Alinsky calls "Do-Nothings", giving a long quote from Alinsky on the Do-Nothings' method and effects:
These Do-Nothings profess a commitment to social change for ideals of justice, equality, and opportunity, and then abstain from and discourage all effective action for change. They are known by their brand, 'I agree with your ends but not your means'.
The Hill published an op-ed piece by Markos Moulitsas of the liberal blog Daily Kos titled "Dems: Ignore 'Concern Trolls'". The concern trolls in question were not Internet participants but rather Republicans offering public advice and warnings to the Democrats. The author defines "concern trolling" as "offering a poisoned apple in the form of advice to political opponents that, if taken, would harm the recipient".
[icon] This section needs expansion. You can help by adding to it. (November 2015)
While many webmasters and forum administrators consider trolls a scourge on their sites[according to whom?], some websites welcome them. For example, a New York Times article discussed troll activity at 4chan and at Encyclopedia Dramatica, which it described as "an online compendium of troll humor and troll lore". 4chan's /b/ board is recognized as "one of the Internet's most infamous and active trolling hotspots." This site and others are often used as a base to troll against sites that their members can not normally post on. These trolls feed off the reactions of their victims because "their agenda is to take delight in causing trouble".
Media coverage and controversy
The examples and perspective in this section may not represent a worldwide view of the subject. You may improve this article, discuss the issue on the talk page, or create a new article, as appropriate. (October 2015) (Learn how and when to remove this template message)
Mainstream media outlets have focused their attention on the willingness of some Internet users to go to extreme lengths to participate in organized psychological harassment.
In February 2010, the Australian government became involved after users defaced the Facebook tribute pages of murdered children Trinity Bates and Elliott Fletcher. Australian communications minister Stephen Conroy decried the attacks, committed mainly by 4chan users, as evidence of the need for greater Internet regulation, stating, "This argument that the Internet is some mystical creation that no laws should apply to, that is a recipe for anarchy and the wild west." Facebook responded by strongly urging administrators to be aware of ways to ban users and remove inappropriate content from Facebook pages. In 2012, the Daily Telegraph started a campaign to take action against "Twitter trolls", who abuse and threaten users. Several high-profile Australians including Charlotte Dawson, Robbie Farah, Laura Dundovic, and Ray Hadley have been victims of this phenomenon.
In the United Kingdom, contributions made to the Internet are covered by the Malicious Communications Act 1988 as well as Section 127 of the Communications Act 2003, under which jail sentences were, until 2015, limited to a maximum of six months. In October 2014, the UK's Justice Secretary, Chris Grayling, said that "internet trolls" would face up to two years in jail, under measures in the Criminal Justice and Courts Bill that extend the maximum sentence and time limits for bringing prosecutions. The House of Lords Select Committee on Communications had earlier recommended against creating a specific offence of trolling. Sending messages which are "grossly offensive or of an indecent, obscene or menacing character" is an offence whether they are received by the intended recipient or not. Several people have been imprisoned in the UK for online harassment.
Trolls of the testimonial page of Georgia Varley faced no prosecution due to misunderstandings of the legal system in the wake of the term trolling being popularized. In October 2012, a twenty-year-old man was jailed for twelve weeks for posting offensive jokes to a support group for friends and family of April Jones.
On 31 March 2010, the Today Show ran a segment detailing the deaths of three separate adolescent girls and trolls' subsequent reactions to their deaths. Shortly after the suicide of high school student Alexis Pilkington, anonymous posters began performing organized psychological harassment across various message boards, referring to Pilkington as a "suicidal slut", and posting graphic images on her Facebook memorial page. The segment also included an exposé of a 2006 accident, in which an eighteen-year-old fatally crashed her father's car into a highway pylon; trolls emailed her grieving family the leaked pictures of her mutilated corpse.
In 2007, the media was fooled by trollers into believing that students were consuming a drug called Jenkem, purportedly made of human waste. A user named Pickwick on TOTSE posted pictures implying that he was inhaling this drug. Major news corporations such as Fox News Channel reported the story and urged parents to warn their children about this drug. Pickwick's pictures of Jenkem were fake and the pictures did not actually feature human waste.
In August 2012, the subject of trolling was featured on the HBO television series The Newsroom. The character of Neal Sampat encounters harassing individuals online, particularly looking at 4chan, and he ends up choosing to post negative comments himself on an economics related forum. The attempt by the character to infiltrate trolls' inner circles attracted debate from media reviewers critiquing the series.
The publication of the 2015 non-fiction book The Dark Net: Inside the Digital Underworld by Jamie Bartlett, a journalist and a representative of the British think tank Demos, attracted some attention for its depiction of misunderstood sections of the internet, describing interactions on encrypted sites such as those accessible with the software Tor. Detailing trolling-related groups and the harassment created by them, Bartlett advocated for greater awareness of them and monitoring of their activities. Professor Matthew Wisnioski wrote for The Washington Post that a "league of trolls, anarchists, perverts and drug dealers is at work building a digital world beyond the Silicon Valley offices where our era’s best and brightest have designed a Facebook-friendly" surface and agreed with Bartlett that the activities of trolls go back decades to the Usenet 'flame wars' of the 1990s and even earlier.
Newslaundry covered the phenomena of "Twitter Trolling" in its Criticles. It has also been characterising Twitter trolls in its weekly podcasts.
As reported on 8 April 1999, investors became victims of trolling via an online financial discussion regarding PairGain, a telephone equipment company based in California. Trolls operating in the stock's Yahoo Finance chat room posted a fabricated Bloomberg News article stating that an Israeli telecom company could potentially acquire PairGain. As a result, PairGain's stock jumped by 31%. However, the stock promptly crashed after the reports were identified as false.
So-called Gold Membership trolling originated in 2007 on 4chan boards, when users posted fake images claiming to offer upgraded 4chan account privileges; without a "Gold" account, one could not view certain content. This turned out to be a hoax designed to fool board members, especially newcomers. It was copied and became an Internet meme. In some cases, this type of troll has been used as a scam, most notably on Facebook, where fake Facebook Gold Account upgrade ads have proliferated in order to link users to dubious websites and other content.
The case of Zeran v. America Online, Inc. resulted primarily from trolling. Six days after the Oklahoma City bombing, anonymous users posted advertisements for shirts celebrating the bombing on AOL message boards, claiming that the shirts could be obtained by contacting Mr. Kenneth Zeran. The posts listed Zeran's address and home phone number. Zeran was subsequently harassed.
Anti-Scientology protests by Anonymous, commonly known as Project Chanology, are sometimes labeled as "trolling" by media such as Wired, and the participants sometimes explicitly self-identify as "trolls".
Neo-Nazi website The Daily Stormer orchestrates what it calls a "Troll Army", and has encouraged trolling of Jewish MP Luciana Berger and Muslim activist Mariam Veiszadeh.
Fake news website
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Trollface hack strikes PlayStation 3? PSU community member reports XMB weirdness.
"Pasta" y "MasterDog" ya son parte de la jerga universitaria.
"Forever Alone" y "Ay sí, ay sí", entre los más populares.
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ln. "Trollmother". Retrieved 22 October 2014.
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Chan, Terry (8 October 1992). "Post the FAQ". Newsgroup: alt.folklore.urban. Usenet: email@example.com. Retrieved 21 July 2016. "Maybe after I post it, we could go trolling some more and see what happens."
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Look up troll in Wiktionary, the free dictionary.
Wikimedia Commons has media related to Trolls (Internet).
Wikinews has related news: UK court jails man for trolling online tribute pages
Trolling advocacy and safety
The Trolling Academy – trolling advice, comment, and training
Cyber Mentors – youth support group run by young people
Get Safe Online – free expert advice on online safety
Background and definitions
Usenet and Bulletin Board Abuse at DMOZ
Urban Dictionary definition
Guide to Internetting, "breaks down every type of troll"
Academic and debate
Searching for Safety Online: Managing "Trolling" in a Feminist Forum
How to Respond to Internet Rage
Malwebolence – The World of Web Trolling; New York Times Magazine, By Mattathias Schwartz; 3 August 2008.
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